How Often To Post
To Your Craft Fair Facebook Page?

Got a Facebook business page for your craft fair business? Selling handcrafted items online using Facebook?

I've noticed the more I post to The Extravaganza Craft Facebook business page the more my reach and talking about it insights increase. Consistency is also a key factor as when I don't post often enough or every day my reach drops significantly.

How often should I post on my handmade craft Facebook business page?

Point of Purchase Displays
Sell Handmade Crafts

What are Point of Purchase Displays?

According to about.com point of purchase displays are:

"Definition: Marketing materials or advertising placed next to the merchandise it is promoting. These items are generally located at the checkout area or other location where the purchase decision is made.

Sell Crafts Using LinkedIn Profiles

When my LinkedIn profile wasn't complete and was full of generic information everyone else had it did nothing for my Art and Craft Newsletter and Small Business Consulting. I bought a $47 product from Kristina Jaramillo and Eric Gruber of

Artists and Crafters Creating Through Grief

Death eventually strikes everyone. We all face grief at some point in life.

Your memory is a keepsake, from which I will never part

“I thought of you today, but that is nothing new. I thought about you yesterday and days before that too. I think of you in silence, I often speak your name. All I have are memories and a picture in frame. Your memory is a keepsake, from which I will never part.

Facebook Giveaway Guidelines

Facebook has its own guidelines when it comes to giveaways. This is very important because if you do not follow their rules your Facebook page could be deleted. To put it simply, Facebook does not want to have anything to do with your giveaway.

When to hold A Giveaway
On Your Facebook Page

When you own a small business the best way to attract customers and keep them involved is to keep them entertained. This should not be done on your shop website as that is for the sole purpose of displaying your items. Most of us (online vendors) have turned to Facebook, Twitter or Google+.

I prefer to use Facebook to engage with my customers since it is very user friendly. You can share new items, link back to your shop (most important), share sales, coupon codes, etc.

Craft Fair Tips

Are You Using Pinterest
To Sell Your Arts And Crafts?

Who Are Pinterest Users?

Pinterest users are generally young females busily pinning and repinning images of hand crafted works of art to their favorite boards. Females are known for being purchasers for their families making this the perfect place to meet your target market.

Sign up now according to the brainyard

Pricing Crafts Correctly Sells Crafts

As far as pricing your handmade crafts go you need something called a loss leader.

A loss leader is a handcrafted item or a few items sold at a loss. They get buyers of art through the door to your craft show booth or online craft store and getting out their wallet. After they've gotten out their wallet they are easier to sell to.

Keep a few items as loss leaders, adjust some of your prices to be more inline with the real market price (for crafts similar to yours) but not at it, and adjust the majority of the items to be real market price.

Are Photographs Keeping People from Buying Your Handmade Crafts

People buying art in a brick and mortar store can pick up and inspect an item for quality of construction, details, etc. They can pick it up, try it on and see how it looks on them etc.

When buying crafts online your pictures are all they have to see the pieces and imagine themselves in or using it.

Ever had a craft show that seemed like a total failure, like you had totally wasted your time and money attending it?

Ensure every art festival will be a roaring success.

8 easy things you can do are listed below.

1. Send out information about the festival you will be attending by mail, email, blog, Facebook, Twitter, LinkedIn to your friends, family, and acquaintances. Send an occasional reminder.
   
   Read

There are many things you can do to increase sales of your handcrafted art on Etsy.

Magic Number for Selling Handcrafted Art on Etsy

List many items (it appears the magic number is over 100 as many Etsy sellers state their sales increased to almost 1 a week when they got over 100 items listed), relist items often, participating in forums, creating treasuries etc.

Ooh Lala Beadtique offers a great list of ways you can bring more traffic to your Etsy store and more traffic translates to more sales.

Need a Business License
for Your Art Fair
or Craft Show Booth?

Have you read:
License Requirements for Art and Craft Show Businesses

Starting Your Art of Craft Business-Legal Requirements to Start Your Business

I also found these answers:

Research Art Trends Using Social Media

Wondered what arts and crafts are selling well at craft fairs this year? Need to know what colors are in style this season? Want to know if one neckline is more popular now than another, for your jewelry or clothing festival booth?

Facebook and Pinterest can help.

They have derived ways to make people tell them exactly what they like. With some research on your part on Facebook or Pinterest you can also know what crafts people like.

How to Do Live Demonstrations at Art Festivals

Want to do craft demonstrations in your art festival booth but...

Don't have a helper to watch your booth and sell your crafts while you do them?

Simple Inexpensive Ways to Collect Art Festival Customers Contact Information

Are you collecting contact information of people who buy your one of a kind works of art, why not?

Collecting customers contact information is simple and makes it easier to make sales increasing profits.

Here's how:

1. Use duplicate receipts.

Why Add Art and Craft Buyers
to Mailing Lists

Are you collecting the contact information of the people who enter your Art Festival booth and buy your one of a kind works of art? If no, why not?

Collecting a customers contact information is simple and makes it so much easier to make sales increasing profits greatly.

How to Add Art and Craft Buyers
To Mailing Lists

First read Why Add Art and Craft Buyers to Mailing Lists.

Collect Art Buyers Contact Information

Decide what information you need to mail and email your customers useful information that will encourage them to buy your one of kind handcrafted art work. Information that is generally collected includes:

First Name Last Name Address City State Zip Code Phone Number Email Address Birth Date

" I do 90% custom knitting. I don't think many people read shop policies.

How to Know What Crafts
Sell at Craft Shows

Determining which handcrafted items will sell at craft shows is a hard process requiring research and testing.

Every craft show buyer will have their own experiences, styles, tastes, and needs. Other factors play roles in sales such as local economy, demographics of residents, other events happening in the area, etc…

How can you know if your art or craft will be a profitable business?

Determine if there is a market for the craft you’re making.

Do Sales and Discounts
Hurt Craft Show Sales?

Sales are tools in your tool box used correctly they will only help your craft show business, used incorrectly they can hurt.

Use sales to push undecided buyers into buying crafts. Does this hurt your art business?

The answer is based on many things:
Everyone loves a bargain

1. You get a sale you wouldn't have gotten otherwise.

Recently I’ve been working to make my business more profitable each and every day. Today it occurred to me that I should share with you how I plan to do that.

Week one I worked on catching up on left over unfinished projects from previous weeks to prepare for my 30 days of greater profitability. As usual I accomplished some of the things I intended to do, did some things I planned to do later early, and didn’t accomplish some of the plan.

Week two I learned new things about my email marketing to keep my messages from being flagged as spam.

Art and Craft Show Booth Etiquette for Artists and Crafters

From the perspective of both a show promoter and artist one thing craft vendors at art and craft shows do that bothers me is not including the legs of their displays into the size of their booth.

Having legs of art festival displays sticking into the aisles and booths next to them is hard for show promoters, dangerous for customers and inconveniences craft show vendors in booths nearby.

Parts of this 7 part series have been reprinted with permission from the article “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco.

7 Common Disconnects In Retail Business

7.  No asking for the business: Not once did anyone say… “We want to be the store you come to for your crafting needs….we want your business!” There was no attitude of we want to impress you and guarantee your return to keep you as a customer.