Quantcast
Blog

Blog

Search by Keyword

Search by Keyword

Follow Us On

Follow Us On

Follow Me on Pinterest

Find us on Google+

Websites for Makers -- Store, Blog, Portfolio -- Try it Free

Free Shipping on Stained Glass Art

Shop Custom Frames at pictureframes.com

BeadRoom.com

Blog

Selling Art and Crafts at Art Festivals,
Arts and Craft Shows,
Craft Fairs and Festivals
and Arts and Craft Fairs Online?


Know how to sell art and crafts at craft shows,
crafts to make, show displays, or how to sell art online?


Listing all posts with label How to Make Art Shows Better. Show all posts.














    Point of Purchase Displays
    Sell Handmade Crafts

    What are Point of Purchase Displays?

    According to about.com point of purchase displays are:

    "Definition: Marketing materials or advertising placed next to the merchandise it is promoting. These items are generally located at the checkout area or other location where the purchase decision is made.





    Steamboat All Arts Festival
    Steamboat Springs, Colorado

    File:St Briavels Art and Craft Fair 2012 12.JPG





    Craft Show Booth Displays
    Retail Success Secrets Revealed

    Your art festival and craft show booth display is your retail shop.





    Power For Craft Booths
    With No Electricity

    electrical plugin





    Help Buyers of Handmade Crafts
    Imagine Themselves Using Your Crafts

    Handmade Jewelry Display





    Craft Fair Tips

    by 





    How to Display Crafts at a Craft Fair

    handmade jewelry to display at a craft fair




    Getting People to Buy Handmade Crafts The First Time

    As far as pricing your handmade crafts go you need something called a loss leader.





    Ever had a craft show that seemed like a total failure, like you had totally wasted your time and money attending it?

    Ensure every art festival will be a roaring success.

    8 easy things you can do are listed below.

    1. Send out information about the festival you will be attending by mail, email, blog, Facebook, Twitter, LinkedIn to your friends, family, and acquaintances. Send an occasional reminder.




    Craft Vendors Don't Lose
    Craft Craft Show Sales

    I received calls from craft show vendors and promoters with questions about my craft newsletter. They needed information about the newsletter and asked how to buy. I lost the sale when I referred them to my website because I’m not set up to take orders over the phone. What could I have done better?

    I could have walked them through the process. I should have guided them through the purchase rather than leaving them to visit the site on their own.





    How to Sell More Jewelry with Volume Discounts

    Customers love to feel like they’re getting a good deal, so offering some items at “volume discount pricing” can net you a lot of extra sales and repeat buyers.

    For example, I have a big selection of very simple gemstone bead earrings with sterling silver earwires. I price them at $16 for 1 pair, $14 each for 3 pair, and $12 each for 5 pair. You’d be amazed at how many people automatically spend $60 buying 5 pair just because that’s the best price per pair.





    How Your Art or Craft Business
    Is Like Playing Facebook Games

    I admit it! I’m addicted to Sorority Life on Facebook. It's a game where you do things like the girls in a sorority would. You must add a certain number of new friends every level or you are bound to be beat. You send your friends gifts and vote for them etc.

    What does this have to do with my art or craft show booth?

    You only have so many friends you can invite each day.





    How to Do Live Demonstrations at Art Festivals

    Artist Creating Crafts

    Want to do craft demonstrations in your art festival booth but...

    Don't have a helper to watch your booth and sell your crafts while you do them?





    Simple Inexpensive Ways to Collect Art Festival Customers Contact Information

    Add Buyers to Mailing ListsAre you collecting contact information of people who buy your one of a kind works of art, why not?

    Collecting customers contact information is simple and makes it easier to make sales increasing profits.

    Here's how:

    1. Use duplicate receipts.





    Get Jewelry Buyers to Purchase at Craft Shows

    Found this fun idea for getting customers to buy jewelry (or any art or craft) at craft shows.

    How to Get Your Jewelry Customer Buy at Craft Show Event.





    18 Things to Add to Your 30 Day Plan
    to Greater Craft Show Profitability

    I’ve told you the things I did on My 30 Day Plan to Greater Profitability and I promised that I would let you know some things you can do to increase the profits your art or craft show business receives.

    1. Draw a marketing map that shows how the people you meet at craft shows are going to move from cold contacts, to warm prospects, to hot buyers.  Include on your marketing map all of your sales tools including your craft show booth, your fliers, business cards, website, blog, social networking, advertising, and more.




    You need to be a great salesman to make money selling arts and crafts. The problem is how do I become a great salesman without becoming the pushy salesman?

    I have to admit I haven’t been the best example of a good art and craft salesman. Why, because I was always afraid of being too pushy.





    How to Know What Crafts
    Sell at Craft Shows

    Determining which handcrafted items will sell at craft shows is a hard process requiring research and testing.

    Every craft show buyer will have their own experiences, styles, tastes, and needs. Other factors play roles in sales such as local economy, demographics of residents, other events happening in the area, etc…

    How can you know if your art or craft will be a profitable business?

    Determine if there is a market for the craft you’re making.





    Advertising Art Festivals is Everybody’s Business

    I struggled as craft show promoter figuring out the perfect mix of advertising for shows. Nothing is guaranteed with cable TV, internet, and satellite radio advertising has become more difficult. My advice to vendors and art festival promoters alike is this:

    Advertising craft shows is everybody’s business.

    Artists and crafters remember the more advertising promoters do, the more festival booths cost.





    Recently I’ve been working to make my business more profitable each and every day. Today it occurred to me that I should share with you how I plan to do that.

    Week one I worked on catching up on left over unfinished projects from previous weeks to prepare for my 30 days of greater profitability. As usual I accomplished some of the things I intended to do, did some things I planned to do later early, and didn’t accomplish some of the plan.

    Week two I learned new things about my email marketing to keep my messages from being flagged as spam.





    How Working Together Multiplies Craft Show Sales

    One day my sister's car slid off the road into a deep snowbank. It was very stuck trying to drive out did no good. 5 guys couldn't pull it out using their car. They all got out and stood at different points around my sisters car, lifted it up and put it on the road.

    One guy couldn’t lift the car alone, but together 5 of them easily moved it.

    Selling crafts is like lifting heavy objects.





    Art of Turning Lookers into Buyers
    at Craft Shows

    Just as creating arts and crafts is an art, getting a looker to buyer at a show is an art. Encourage lookers to imagine themselves at home using or wearing your product.

    Every person is bombarded with advertising/marketing materials for hundreds if not thousands of items every day. They may need or want handcrafted arts and crafts but don’t have time to sift through all the information they see to find the ones they need.





    Traveling the Circuit
    -Improving Fuel Economy for Artists and Crafters

    Save Money on Gas When Traveling to Craft ShowsHigh fuel prices affect profits of handcrafted art or craft businesses unless you adjust craft prices to account for them, either way someone pays the difference.





    Parts of this 7 part series have been reprinted with permission from the article “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco.

    7 Common Disconnects In Retail Business

    By Pamela Grimm, Ideaco

    7.  No asking for the business: Not once did anyone say… “We want to be the store you come to for your crafting needs….we want your business!” There was no attitude of we want to impress you and guarantee your return to keep you as a customer.





    Recently I’ve been working to make my craft business more profitable each and every day. Today it occurred to me that I should share with you how I plan to do that.

    Week one I worked on catching up on left over unfinished crafts and business projects from previous weeks to prepare for my 30 days of greater profitability. As usual I accomplished some of the things I intended to do, did some things I planned to do later early, and didn’t accomplish some of the plan.

    Week two I learned new things about my email marketing to keep my messages from being flagged as spam.





    Parts of this 7 part series have been reprinted with permission from the article “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco.

    7 Common Disconnects In Retail Business

    By Pamela Grimm, Ideaco

    6.  Lack of service options: In many stores, customer service failed miserably. Most think that service equals sales explanation, however it doesn’t; it equals a sales pitch.





    Parts of this 7 part series have been reprinted with permission from the article “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco.

    7 Common Disconnects In Retail Business

    By Pamela Grimm, Ideaco

    4.  Assuming not Assessing: When a staff person could speak about products, she often told everything she knew about it before asking any questions.





    Parts of this 7 part series have been reprinted with permission from the article “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco.

    7 Common Disconnects In Retail Business

    By Pamela Grimm, Ideaco

    3.  Lack of product knowledge: With so many products coming and going it is understandable that you can’t know everything about everything.





    What does Real Estate have to do with selling arts and crafts?

    The way I see it your art or craft show booth is kind of like trying to sell a house. If you try to sell an empty house people can’t see in their minds what the house will look like when it’s all finished, painted, furnished, and decorated. You will also have a hard time trying to sell a house that is full of clutter, people can only imagine that the rest of the house hasn’t been taken care of well. They will see that the house will be too much work and cost too much money.





    Facebook Page Helps Your Art or Craft
    Business Know Who Your Customers Are

    Have you ever wondered exactly who your craft show customers are? Who to target in your advertising? How to find out if your target market is male or female, what age they are, or where they are located? Ever wondered who was most likely to walk into your craft show booth?

    Your art and craft based Facebook business page can help.

    First of all if you don't have a Facebook business page I suggest getting one.





    Difference Between Creating Interest in Your Arts and Crafts
    and Getting People To Buy Your Crafts

    To have a successful full time business selling arts and crafts (defined as making enough income to support yourself or your family without having a part time job) two things must happen.

    1. There must be enough people interested in buying your arts and crafts.
    2. You must be able to persuade people interested in your art to buy.




    Parts of this 7 part series have been reprinted with permission from the article “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco.

    7 Common Disconnects In Retail Business

    By Pamela Grimm, Ideaco

    2. Lack of interest in customers:

    It surprised me how often I could walk into and out of a store without having a single conversation with anyone. No one seemed interested that I was even there.





    Recently I’ve been working to make my craft fair business more profitable each and every day. Today it occurred to me that I should share with you how I plan to do that.

    Well last week I worked on catching up on left over unfinished projects from previous weeks to prepare for my 30 days of greater profitability. As usual I accomplished some of the things I intended to do, did some things I planned to do later early, and didn’t accomplish some of the plan.

    Here is what I did accomplish.





    Parts of this 7 part series were reprinted with permission from “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco.

    7 Common Disconnects In Retail Business

    By Pamela Grimm, Ideaco

    Many of you have contacted me wondering where I have been; as you may have noticed, I haven’t had an article in this magazine for several issues. Well, here’s your answer.





    Well today I was checking the polls and there have been a lot of you respond to them. So I will let you know what the results are as they currently stand.

    What is the average price of your product?

    • 1 person answered $20.01-$30
    • 1 person said $100.01-$125

    What are the 3 biggest obstacles your business faces?

    • 1 person answered How to Market/Advertise My Business
    • 1 answered Displays
    • 2 said it was How to Make my Website Make More Money
    • 1 said Cutting Costs
    • 1 said How to Make More Sales at Shows

    What seasons do you do shows?

    • 1 said they do Fall Shows
    • 2 said they do Winter Shows
    • 2 of you do Spring Shows
    • 2 do Summer Shows
    • 1 only does Holiday Shows
    • 2 or you do Shows All Year Long

    When do you start selling Christmas and holiday merchandise?

    • 1 said I sell holiday merchandise all year round
    • 1 starts selling holiday merchandise right after Halloween
    • 2 start selling holiday merchandise right after Thanksgiving

    Do you change the look of your booth to coordinate with seasons, holidays, and other special occasions?

    • 2 of you said Yes, I decorate my booth for the holidays and seasons
    • 3 said No, my booth stays the same through out the year

    What is your average income at craft shows per year?

    • 4 answered Between $0 and $10,000
    • 1 answered Between $30,000 and $40,000
    • 1 answered Above $50,000

    What do you sell at shows?

    Note: I changed some of the answers to this poll so some of the answers are skewed just a bit.





    Everyone who knows me knows how much I love HGTV. This week I was watching Unsellables and Sofie Allsop said something that made sense to me for craft show booths. Sofie said that in order to sell our house we have to make it stand out from the crowd.

    How do we make our craft show booth stand out from the crowd?





    Recently I’ve been working to make my business more profitable each and every day. Today it occurred to me that I should share with you how I plan to do that.

    • Day 1-Set a goal to do something to make my business more profitable each day for 1 month.




    Reasons Art Festival Customer Won’t Buy

    Customers won’t buy art from you if:

    • They don’t know where to find your handmade craft.
    • They aren’t prepared to buy now. For instance they weren’t expecting to see a handcrafted product they wanted so they don’t have money right now.
    • They don’t know what you are selling.
    • You aren’t selling what they want.
    • Your handcrafted art is hard to get, the wrong price or poor quality.




    How To Double Craft Show Fair Booth Sales and Make More Money

    Crafters all face the same problem how to sell more handcrafted arts and crafts and make more money. Want to know the easiest way to double sales in your online craft store and in your craft show booth?

    People want what they want and they want it now! Make it easy for them to get your items now and in the future.





    How to Sell Crafts Online

    Artists and crafters learn to succeed at your hobby as a business you need to market your crafts well.

    Marketing involves engaging your customers in a relationship building trust. The most cost efficient way is to use the resources the internet provides us. For instance online craft stores, web sites, e-mail marketing, and more. Click here to read Reasons to Stay In Touch With Art Fair Customers.





    Creating a Marketing Plan
    For Your Craft Show Business

    People usually require 7 or more contacts with an artist or handcrafted business to become comfortable with them.





    Reach Your Art or Craft Business Goal

    Set a goal for your art or craft business, then set a reasonable amount of time to accomplish that goal in. Working on it a little bit every day makes it nearly impossible not to accomplish it eventually.

    Setting a goal for your





    Attending Craft Shows
    Isn’t Just About Selling Arts and Crafts

    If attending craft shows isn’t about selling crafts what is it about?

    It is about selling crafts and many other things. A craft show is about knowing your customers, building a relationship with them, collecting your customers contact information and following up with them, and getting feedback about your handmade crafts.

    You are missing the boat if you base the success of a craft show solely on number of customers you saw, number of sales or dollars you made there.




    I was reading a post by Carla of Cobweb Corner and it got me thinking how she got her prospects (people in her craft show booth) into the buying mood making them buying customers.

    Read her post here:
    Jewelry Shows – There’s Something about a Sale

    The internet marketing gurus I’ve been studying suggest creating a loss leader (a product you lose money on in the beginning to get people buying).





    Chart Your Craft Show Booth Course

    Cruise Ship in DockWhy do 20% of artists and crafters make 80% of the money?

    The reason is 20% of artisans set goals and take steps that take them to their desired effect.

    A ship's captain decides the destination of his ship, charts his course mapping out each stop along the way.







Artist  ·  About Us  ·  Promoter  ·  Craft Supplies and Displays  ·  Contact Us  ·  Blog  ·  Resources  ·  Policies
Copyright © The Extravaganza Craft Productions
shasta@extravaganzacrafts.com