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Selling Art and Crafts at Art Festivals,
Arts and Craft Shows,
Craft Fairs and Festivals
and Arts and Craft Fairs Online?

Know how to sell art and crafts at craft shows,
crafts to make, show displays, or how to sell art online?

Listing all posts with label Improve Sales of Arts and Crafts. Show all posts.

    How to Make Home Parties
    Profitable for Craft Business

    Are you selling handcrafted jewelry, pottery, hand knitted scarves, hats and mittens, hand carved sculptures or furniture you built yourself?

    With the Christmas holidays approaching home parties are a great way to create immediate income for your handmade art and craft show business.

    13 Biggest Mistakes
    Artisans And Craftsmen Make

    Did you hear the news … They finally caught me! I’m going to jail … but it’s for a great cause — MDA!

    Shasta McLaughlin of Extravaganza Crafts has been asked to go to "LockUp" to raise funds for the Muscular Dystrophy Association on April 11, 2013.

    Muscular dystrophy is a disease where the muscles of the body get weaker and weaker. The Muscular Dystrophy Association raises funds for research, medical treatments and therapy, wheelchairs, and for kids with muscular dystrophy to attend MDA Summer Camp.

    How Often To Post
    To Your Craft Fair Facebook Page?

    Got a Facebook business page for your craft fair business? Selling handcrafted items online using Facebook?

    I've noticed the more I post to The Extravaganza Craft Facebook business page the more my reach and talking about it insights increase. Consistency is also a key factor as when I don't post often enough or every day my reach drops significantly.

    Point of Purchase Displays
    Sell Handmade Crafts

    What are Point of Purchase Displays?

    According to about.com point of purchase displays are:

    "Definition: Marketing materials or advertising placed next to the merchandise it is promoting. These items are generally located at the checkout area or other location where the purchase decision is made.

    Craft Show Booth Displays
    Retail Success Secrets Revealed

    Your art festival and craft show booth display is your retail shop.

    Sell Crafts Using LinkedIn Profiles

    LinkedIn Logo

    Power For Craft Booths
    With No Electricity

    electrical plugin

    Selling on Etsy
    How To Sell Handmade Crafts on Etsy

    A Word Fitly Spoken Etsy Shop

    Facebook Giveaway Guidelines

    The Steady Hand Facebook Giveaway Tab

    Holiday Email Marketing For Artists and Crafters

    Thinking about sending Christmas emails to buyers of arts and crafts? Wondering how to send emails to customers and what will be most effective?

    10 Ways to Gain New Pinterest Followers

    Help Buyers of Handmade Crafts
    Imagine Themselves Using Your Crafts

    Handmade Jewelry Display

    When to hold A Giveaway
    On Your Facebook Page

    When you own a small business the best way to attract customers and keep them involved is to keep them entertained.

    What Wedding Tradition
    Teaches Artists to Blog

    Wedding Rings

    Craft Fair Tips


    How to Display Crafts at a Craft Fair

    handmade jewelry to display at a craft fair

    How to Display Art in Art Galleries

    Thinking about displaying your art in galleries? Wondering what to do before meeting with art gallery directors?

    Gary Boyler of Gary Boyler Fine Art shares 6 Important Things To Do Before You Approach an Art Gallery.

    Instant Craft Show Booth

    Are You Using Pinterest
    To Sell Your Arts And Crafts?

    Who Are Pinterest Users?

    Pinterest users are generally young females busily pinning and repinning images of hand crafted works of art to their favorite boards.

    Getting People to Buy Handmade Crafts The First Time

    As far as pricing your handmade crafts go you need something called a loss leader.

    7 Things to Consider When Licensing Artwork to Companies

    Ask companies for references of other artists they have worked with.

    Artist Stevie Sacs

    How to Sell Handcrafted Art on Etsy

    Susan Little of the Etsy Members group on LinkedIn shared this tip for making more sales on Etsy.

    Ever had a craft show that seemed like a total failure, like you had totally wasted your time and money attending it?

    Ensure every art festival will be a roaring success.

    8 easy things you can do are listed below.

    1. Send out information about the festival you will be attending by mail, email, blog, Facebook, Twitter, LinkedIn to your friends, family, and acquaintances. Send an occasional reminder.

    David Salerno of one of my LinkedIn Groups shared the tip below.

    Putting Links on Ebay, Etsy and Handmade Selling Sites

    "... your idea of putting an Etsy link in your eBay listings is a great idea and certainly something I would not consider "unethical" but unfortunatley eBay will not allow it.

    There are many things you can do to increase sales of your handcrafted art on Etsy.

    Magic Number for Selling Handcrafted Art on Etsy

    List many items (it appears the magic number is over 100 as many Etsy sellers state their sales increased to almost 1 a week when they got over 100 items listed), relist items often, participating in forums, creating treasuries etc.

    Ooh Lala Beadtique offers a great list of ways you can bring more traffic to your Etsy store and more traffic translates to more sales.

    How to Sell More Jewelry Directly from Your Blog

    copyright by Rena Klingenberg

    Your blog is an excellent tool for selling your jewelry online. In fact, many jewelry artists sell their work exclusively from their blogs.

    You can stir up your readers' interest in your work by blogging about how your jewelry is created, what's unique about a particular piece or component, what the piece signifies to you, what happened while you were creating it, etc.

    How Your Art or Craft Business
    Is Like Playing Facebook Games

    I admit it! I’m addicted to Sorority Life on Facebook. It's a game where you do things like the girls in a sorority would. You must add a certain number of new friends every level or you are bound to be beat. You send your friends gifts and vote for them etc.

    What does this have to do with my art or craft show booth?

    You only have so many friends you can invite each day.

    Is Facebook and Social Media Selling Art?

    Social media is working for my art business but I...

    • go where my customers (artists and crafters) are on Facebook, LinkedIn, etc. and post there.
    • post regularly and use scheduled posts.
    • use keywords  in my posts artisans and craftsmen use when looking for my products in search engines.
    • and use hashtags in posts so artisans looking for that topic can find my posts.

    Search keywords related to your handmade crafts in the Facebook search box.

    Inexpensive Craft Show Booth Display Ideas

    I found these inexpensive craft show booth displays ideas while researching my blog. I thought you might want to see them.


    Thanks blah to TADA! for sharing.

    Places to Sell Handmade Arts and Crafts Online and Off

    Where do you sell your hand-crafted arts and crafts?

    Do you sell crafts online at places like Etsy, Artfire, Ebay or have your own website?

    Do you sell your crafts at art and crafts shows, fairs, festivals, bazaars, boutiques? Do you license your art to companies or sell it in specialty shops like gift stores?

    Places to sell your works of art include:

    • art fairs, festivals, craft shows, bazaars and boutiques, flea markets (not a good choice for higher priced crafts), antique markets
    • local restaurant and hotel lobbies
    • local gas stations
    • small hometown grocery stores
    • libraries
    • gift shops, visitors centers, and other tourism sites
    • specialty stores including Bridal shops, flower shops, salons
    • Online places like Etsy, Artfire and more.

    How to Do Live Demonstrations at Art Festivals

    Artist Creating Crafts

    Want to do craft demonstrations in your art festival booth but...

    Don't have a helper to watch your booth and sell your crafts while you do them?

    Are You Pricing
    Your Original Art Too Low?

    Art Price TagPrice your original art too low-You are doing yourself and others a huge disservice.

    Pricing handmade crafts too low implies low quality decreasing sales. Don't wrongly assume if you sell crafts for what they are worth you wouldn't sell any.

    Simple Inexpensive Ways to Collect Art Festival Customers Contact Information

    Add Buyers to Mailing ListsAre you collecting contact information of people who buy your one of a kind works of art, why not?

    Collecting customers contact information is simple and makes it easier to make sales increasing profits.

    Here's how:

    1. Use duplicate receipts.

    Get Jewelry Buyers to Purchase at Craft Shows

    Found this fun idea for getting customers to buy jewelry (or any art or craft) at craft shows.

    How to Get Your Jewelry Customer Buy at Craft Show Event.

    Why Add Art and Craft Buyers
    to Mailing Lists

    Are you collecting the contact information of the people who enter your Art Festival booth and buy your one of a kind works of art? If no, why not?

    Collecting a customers contact information is simple and makes it so much easier to make sales increasing profits greatly.

    18 Things to Add to Your 30 Day Plan
    to Greater Craft Show Profitability

    I’ve told you the things I did on My 30 Day Plan to Greater Profitability and I promised that I would let you know some things you can do to increase the profits your art or craft show business receives.

    1. Draw a marketing map that shows how the people you meet at craft shows are going to move from cold contacts, to warm prospects, to hot buyers.  Include on your marketing map all of your sales tools including your craft show booth, your fliers, business cards, website, blog, social networking, advertising, and more.

    How to Add Art and Craft Buyers
    To Mailing Lists

    First read Why Add Art and Craft Buyers to Mailing Lists.

    Collect Art Buyers Contact Information

    Decide what information you need to mail and email your customers useful information that will encourage them to buy your one of kind handcrafted art work. Information that is generally collected includes:

    1. First Name
    2. Last Name
    3. Address
    4. City
    5. State
    6. Zip Code
    7. Phone Number
    8. Email Address
    9. Birth Date

    Reasons Your Art or Craft Business
    Needs Social Marketing

    The idea behind a blog (and other social media) for your handcrafted arts and crafts is if someone comes to your craft show booth or online craft store but isn't ready to buy for any reason such as they don't have money right now, planning for a future purchase or occasion, love your product but don't need it right now, or are just looking...

    They follow you and you can continue to market to them.

    You need to be a great salesman to make money selling arts and crafts. The problem is how do I become a great salesman without becoming the pushy salesman?

    I have to admit I haven’t been the best example of a good art and craft salesman. Why, because I was always afraid of being too pushy.

    Crafts that Sell-Selling Customized Crafts Online

    Karen Hornsten of my LinkedIn group The Extavaganza Craft Productions shared this tip for listing customized crafts for sale in your Etsy shop.

    "If you go to your Etsy shop settings you can Go to the left side and look for Options.

    Have you used Google's Adwords keyword tool to find out what words people are using when they are searching to buy arts and crafts? https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

    I visited an Etsy store and right clicked to view the source code which is what the search engines use to view your store. What I found is:

    < meta name="keywords" content="fancy stone necklaces, wire wrapped pendants, hangings and suncatchers, stone bracelets, stone chain necklaces, men's collection" >

    Important Update: In order to see how Google sees your Etsy shop code you must go to

    Do Sales and Discounts
    Hurt Craft Show Sales?

    Sales are tools in your tool box used correctly they will only help your craft show business, used incorrectly they can hurt.

    Use sales to push undecided buyers into buying crafts. Does this hurt your art business?

    The answer is based on many things:
    Everyone loves a bargain

    1. You get a sale you wouldn't have gotten otherwise.

    How Working Together Multiplies Craft Show Sales

    One day my sister's car slid off the road into a deep snowbank. It was very stuck trying to drive out did no good. 5 guys couldn't pull it out using their car. They all got out and stood at different points around my sisters car, lifted it up and put it on the road.

    One guy couldn’t lift the car alone, but together 5 of them easily moved it.

    Selling crafts is like lifting heavy objects.

    Introduction to Artisan Blacksmith David Robertson

    David is a 44 year old blacksmith who grew up just outside Hamilton Ontario Canada. He has always been an artist who developed his talent for blacksmithing in college, and sold his work at shows to pay for school.  He has had his own blacksmith business 20 plus years.

    David wrote the book How to Be Successful in Your Craft Business which I can’t wait to buy for myself after reading this powerful interview.

    Art and Craft Group
    "Facebook Like"
    Exchanges on LinkedIn

    Facebook logo

    Leslie shared this tip on LinkedIn for "Facebook Like Exchanges" that are common in Art and Craft Groups. It's funny I had done this all over the internet and hadn't used it on Facebook.

    Parts of this 7 part series have been reprinted with permission from the article “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco.

    7 Common Disconnects In Retail Business

    By Pamela Grimm, Ideaco

    5.  Lack of sales skills: Too often a salesperson could give information, but not transition the conversation into a sale. More than not, staff members would walk away with apparently no regard for whether the customer had actually picked up the product or were going to purchase anything.

    Parts of this 7 part series have been reprinted with permission from the article “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco.

    7 Common Disconnects In Retail Business

    By Pamela Grimm, Ideaco

    4.  Assuming not Assessing: When a staff person could speak about products, she often told everything she knew about it before asking any questions.

    Facebook Page Helps Your Art or Craft
    Business Know Who Your Customers Are

    Have you ever wondered exactly who your craft show customers are? Who to target in your advertising? How to find out if your target market is male or female, what age they are, or where they are located? Ever wondered who was most likely to walk into your craft show booth?

    Your art and craft based Facebook business page can help.

    First of all if you don't have a Facebook business page I suggest getting one.

    How to Setup Your Art
    or Craft Show Booth
    Facebook Business Page

    Does your craft business need a Facebook business page?

    • Facebook has 800 million plus active users.
    • More than 50% of active users log on Facebook on any day.
    • Average Facebook users have 130 friends

    More Facebook statistics

    Want to get your Art or Crafts noticed and mentioned by Celebrities?

    You know those swag bags that celebrities get at The Oscars,  Emmys, and The Golden Globes?

    Artisan Group helps you by getting your handcrafted artwork into them.

    Be sure your work is high quality as you wouldn't want a celebrity to pick up your piece for pictures and have it fall apart. Make your packaging exquisite as presentation can make a big impression.

    What is a Jewelry Shopping Service?

    copyright by Rena Klingenberg

    I first stumbled onto the “jewelry shopping service” approach to marketing my handcrafted jewelry a few years ago.

    I couldn’t believe I’d never heard anyone talk about this before – because it’s a wide-open field with TONS of opportunities to sell your jewelry. It’s the main way I sell my jewelry now. Personal shopping services are a growing trend in all kinds of market niches.

    Difference Between Creating Interest in Your Arts and Crafts
    and Getting People To Buy Your Crafts

    To have a successful full time business selling arts and crafts (defined as making enough income to support yourself or your family without having a part time job) two things must happen.

    1. There must be enough people interested in buying your arts and crafts.
    2. You must be able to persuade people interested in your art to buy.

    How to Sell Art Online
    Take Better Pictures

    When selling art online little is more important than quality of your pictures.

    You won't get many sales if the quality of the pictures make it hard for the buyer to see the quality of your art or craft. Worse yet bad pictures can make the buyer imagine your art is poor quality because you didn't care if the photos were low quality.

    Taking pictures of handcrafted art is something that overwhelms many artists and crafters.

    Are you committing the Seven Deadly Sins that kill sales for artists and crafters? Are they actually deadly sins?
    Find out at Handmade Lives.

    What do you think are you committing these sins? Are they deadly?

    Recently I’ve been working to make my business more profitable each and every day.

    Week one I worked on catching up on left over unfinished projects from previous weeks to prepare for my 30 days of greater profitability. As usual I accomplished some of the things I intended to do, did some things I planned to do later early, and didn’t accomplish some of the plan.

    Week two I learned new things about my email marketing to keep my messages from being flagged as spam.

    Parts of this 7 part series have been reprinted with permission from the article “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco.

    7 Common Disconnects In Retail Business

    By Pamela Grimm, Ideaco

    2. Lack of interest in customers:

    It surprised me how often I could walk into and out of a store without having a single conversation with anyone. No one seemed interested that I was even there.

    Help Your Art or Craft Show Customer
    Get What They Want

    How many times has someone trying to help you hurt your chances of getting what you wanted? Has someone with good intentions tried to help you reach what they saw as your full potential but actually stood in the way of reaching your dreams? Has a pushy salesman stood between you and the car you wanted trying to sell you a different one?

    Help buyers of handmade crafts who have an idea what they want, find it and sell it to them.

    Versatile Shelving Makes Professional
    Craft Show Booth Display Easy

    Make your craft show booth more professional-the key is portability, ease of set up and clean professional look.

    I wanted to share this versatile shelving system from Candy Concepts.

    The supports and shelves can be set-up in any configuration. Supports can be set up further apart or closer together, facing or away from each other. Shelves can be added at several heights to bring your crafts up to your customers eye level and add interest to your display.

    Parts of this 7 part series were reprinted with permission from “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco.

    7 Common Disconnects In Retail Business

    By Pamela Grimm, Ideaco

    Many of you have contacted me wondering where I have been; as you may have noticed, I haven’t had an article in this magazine for several issues. Well, here’s your answer.

    On January 7, 2011 I received this message from electric fence wire:

    “Thanks admin for sharing this and link back to http://www.xxxxxxxxxx.net website that can help people to know about an advantage of electric fence wire.”

    Why am I posting about this message? I am posting about this message because it is the kind of comment I get on my art and craft blog all the time. It proves that people are destroying their business reputations because they don’t know how to use blogs to draw attention to their business.

    Reasons Art Festival Customer Won’t Buy

    Customers won’t buy art from you if:

    • They don’t know where to find your handmade craft.
    • They aren’t prepared to buy now. For instance they weren’t expecting to see a handcrafted product they wanted so they don’t have money right now.
    • They don’t know what you are selling.
    • You aren’t selling what they want.
    • Your handcrafted art is hard to get, the wrong price or poor quality.

    Sell Handcrafted Jewelry
    Make Your Booth
    Stand Out at Shows

    How can you make your booth stand out at jewelry shows?

    1. Specialize in something!

    Artisans can specialize in:

    * gold or silver jewelry
    * vintage pieces
    * bridal jewelry
    * jewelry from natural gemstone, precious or semi-precious stones
    * Western, outdoor, rugged, or nature jewelry
    * Silverware jewelry
    * Pieces inspired by any race or nationality
    * Beaded jewelry
    * remake antique jewelry

    Your pieces can be inspired by a place such as all your pieces having the colors of the Grand Canyon or your favorite mountain scene.

    Make Your Craft Show Display
    Stand Out From The Crowd

    By Amrendra Singh

    If you have decided to try your hand at setting up at craft shows, festivals, or flea markets, then you’ll need to have the right craft show display to make your wares stand apart from the rest. This is especially important if you are selling something like jewelry or any other staple craft show item.

    How to Sell Crafts Online

    Artists and crafters learn to succeed at your hobby as a business you need to market your crafts well.

    Marketing involves engaging your customers in a relationship building trust. The most cost efficient way is to use the resources the internet provides us. For instance online craft stores, web sites, e-mail marketing, and more. Click here to read Reasons to Stay In Touch With Art Fair Customers.

    Buyers at art and craft shows love to hear the story of the person creating the crafts.  They love to feel that they know person they are doing business with and that they are doing business with a real approachable person.  This is an important part of the trust building process that must go on between a buyer and seller.

    A craft blog (short for weblog) is a great inexpensive way to share your story with buyers at the markets, both before and after they attend craft shows.  There are many different providers of free blogs including WordPress.

    Reach Your Art or Craft Business Goal

    Set a goal for your art or craft business, then set a reasonable amount of time to accomplish that goal in. Working on it a little bit every day makes it nearly impossible not to accomplish it eventually.

    Setting a goal for your

    Attending Craft Shows
    Isn’t Just About Selling Arts and Crafts

    If attending craft shows isn’t about selling crafts what is it about?

    It is about selling crafts and many other things. A craft show is about knowing your customers, building a relationship with them, collecting your customers contact information and following up with them, and getting feedback about your handmade crafts.

    You are missing the boat if you base the success of a craft show solely on number of customers you saw, number of sales or dollars you made there.

    I was reading a post by Carla of Cobweb Corner and it got me thinking how she got her prospects (people in her craft show booth) into the buying mood making them buying customers.

    Read her post here:
    Jewelry Shows – There’s Something about a Sale

    The internet marketing gurus I’ve been studying suggest creating a loss leader (a product you lose money on in the beginning to get people buying).

    Folding Shelves Make Portable
    Craft Show Display Easy and Professional

    portable craft show display shelving

    Follow Up With Art Festival Customers

    I apologize for my lack of posts. I’ve been establishing an email follow up system for my artists and crafters.

    Successful marketers keep saying follow up with craft show customers. As much as 80% of sales are lost due to not following up with prospects.

    Reasons to Stay In Touch With Your Craft Show Customer

    Personal Note To CustomersHappy Independence Day! I’m grateful for this nation and all the freedoms that we enjoy.

    I was writing to my customers, artists and crafters, wishing them Happy 4th. I realized I should write a quick note for every holiday and include them in my auto-responders (I can set the day they go out so they will deliver automatically).

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