Quantcast
Shopping Basket

Shopping Basket

Items: 0
Subtotal: $0.00
Note: All prices in US Dollars
Search by Keyword

Search by Keyword

Follow Us On

Follow Us On

Websites for Makers -- Store, Blog, Portfolio -- Try it Free

580538_Holiday Banner 150 x 150

www.DickBlick.com - Online Art Supplies

Free Shipping on Stained Glass Art

Shop Custom Frames at pictureframes.com

BeadRoom.com

Blog

Selling Art and Crafts at Art Festivals,
Arts and Craft Shows,
Craft Fairs and Festivals
and Arts and Craft Fairs Online?


Know how to sell art and crafts at craft shows,
crafts to make, show displays, or how to sell art online?


Listing all posts with label Increasing Profits from Handcrafted Arts & Crafts. Show all posts.


    Did you hear the news … They finally caught me! I’m going to jail … but it’s for a great cause — MDA!

    Shasta McLaughlin of Extravaganza Crafts has been asked to go to "LockUp" to raise funds for the Muscular Dystrophy Association on April 11, 2013.

    Muscular dystrophy is a disease where the muscles of the body get weaker and weaker. The Muscular Dystrophy Association raises funds for research, medical treatments and therapy, wheelchairs, and for kids with muscular dystrophy to attend MDA Summer Camp.




    Point of Purchase Displays
    Sell Handmade Crafts

    What are Point of Purchase Displays?

    According to about.com point of purchase displays are:

    "Definition: Marketing materials or advertising placed next to the merchandise it is promoting. These items are generally located at the checkout area or other location where the purchase decision is made.





    Craft Show Booth Displays
    Retail Success Secrets Revealed

    Your art festival and craft show booth display is your brick and mortar retail store. Don't guess at art show booth displays hoping to increase sales. Don't hire professional retail designers to create show booths that sell crafts.

    Now learn from professionals trained in displaying crafts for sale. Every vendor can have professional art and craft festival booths that sell handmade crafts and increase profits since retail layout secrets are available online and in books.





    Sell Crafts Using LinkedIn Profiles

    LinkedIn LogoWhen my LinkedIn profile wasn't complete and was full of generic information everyone else had it did nothing for my Art and Craft Newsletter and Small Business Consulting. I bought a $47 product from Kristina Jaramillo and Eric Gruber of





    Holiday Email Marketing For Artists and Crafters

    Thinking about sending Christmas emails to buyers of arts and crafts? Wondering how to send emails to customers and what will be most effective?

    Data and infographic by AWeber





    Help Buyers of Handmade Crafts
    Imagine Themselves Using Your Crafts

    Handmade Jewelry DisplayBuyers at craft shows pickup, touch, feel and inspect your handmade crafts for looks, feel and quality.

    Buyers online can't touch the items and try them on to see how they will look in your hand sewn dress or handcrafted jewelry.





    How to Display Crafts at a Craft Fair

    handmade jewelry to display at a craft fair

    The secret to displaying crafts at a craft fair are shared here by Erin Proctor Herb of LinkedIn group Handmade Jewelry.





    It's hard to find time to make handmade crafts for a craft show booth. It's even harder to find time to market and sell crafts. How do you find time to make and sell crafts?

    Make Time for Crafts by Saving Time

    One way to make time for crafts is to save time doing the things you have to do every day. A time saving trick I learned a long time ago was to put dinner in the crockpot (a.k.a. slow cooker) as I was making breakfast in the morning.

    I then cleaned up all the dishes from preparing both meals.





    Pricing Crafts Correctly Sells Crafts

    As far as pricing your handmade crafts go you need something called a loss leader.

    A loss leader is a handcrafted item or a few items sold at a loss. They get buyers of art through the door to your craft show booth or online craft store and getting out their wallet. After they've gotten out their wallet they are easier to sell to.

    Keep a few items as loss leaders, adjust some of your prices to be more inline with the real market price (for crafts similar to yours) but not at it, and adjust the majority of the items to be real market price.





    Ask companies for references of other artists they have worked with. Reputable companies should have many references to share with you.

    Art Licensing Contracts

    Art Licensing ContractDon't license art work to companies without a contract. A contract protects both parties it's in your best interest to have one.





    David Salerno of one of my LinkedIn Groups shared the tip below.

    Putting Links on Ebay, Etsy and Handmade Selling Sites

    "... your idea of putting an Etsy link in your eBay listings is a great idea and certainly something I would not consider "unethical" but unfortunatley eBay will not allow it.





    How to Sell More Jewelry with Volume Discounts

    Customers love to feel like they’re getting a good deal, so offering some items at “volume discount pricing” can net you a lot of extra sales and repeat buyers.

    For example, I have a big selection of very simple gemstone bead earrings with sterling silver earwires. I price them at $16 for 1 pair, $14 each for 3 pair, and $12 each for 5 pair. You’d be amazed at how many people automatically spend $60 buying 5 pair just because that’s the best price per pair.





    How Your Art or Craft Business
    Is Like Playing Facebook Games

    I admit it! I’m addicted to Sorority Life on Facebook. It's a game where you do things like the girls in a sorority would. You must add a certain number of new friends every level or you are bound to be beat. You send your friends gifts and vote for them etc.

    What does this have to do with my art or craft show booth?

    You only have so many friends you can invite each day.





    Are You Pricing
    Your Original Art Too Low?

    Art Price TagPrice your original art too low-You are doing yourself and others a huge disservice.

    Pricing handmade crafts too low implies low quality decreasing sales. Don't wrongly assume if you sell crafts for what they are worth you wouldn't sell any.





    Simple Inexpensive Ways to Collect Art Festival Customers Contact Information

    Add Buyers to Mailing ListsAre you collecting contact information of people who buy your one of a kind works of art, why not?

    Collecting customers contact information is simple and makes it easier to make sales increasing profits.

    Here's how:

    1. Use duplicate receipts.





    Why Add Art and Craft Buyers
    to Mailing Lists

    Are you collecting the contact information of the people who enter your Art Festival booth and buy your one of a kind works of art? If no, why not?

    Collecting a customers contact information is simple and makes it so much easier to make sales increasing profits greatly.





    How to Add Art and Craft Buyers
    To Mailing Lists

    First read Why Add Art and Craft Buyers to Mailing Lists.

    Collect Art Buyers Contact Information

    Decide what information you need to mail and email your customers useful information that will encourage them to buy your one of kind handcrafted art work. Information that is generally collected includes:

    1. First Name
    2. Last Name
    3. Address
    4. City
    5. State
    6. Zip Code
    7. Phone Number
    8. Email Address
    9. Birth Date




    Today while working on my site I came across this information that will help artists and crafters be more aware of tactics thieves use when stealing our one of a kind works of art.

    http://abclocal.




    You need to be a great salesman to make money selling arts and crafts. The problem is how do I become a great salesman without becoming the pushy salesman?

    I have to admit I haven’t been the best example of a good art and craft salesman. Why, because I was always afraid of being too pushy.





    Recently I’ve been working to make my business more profitable each and every day. Today it occurred to me that I should share with you how I plan to do that.

    Week one I worked on catching up on left over unfinished projects from previous weeks to prepare for my 30 days of greater profitability. As usual I accomplished some of the things I intended to do, did some things I planned to do later early, and didn’t accomplish some of the plan.

    Week two I learned new things about my email marketing to keep my messages from being flagged as spam.





    One day I was riding in my sisters car. The roads were slick and the car slid off the road into a deep snowbank. The car was very stuck and trying to drive it out did no good. Along came a car with 5 guys in it. They couldn’t pull the car out using their car. They all got out and stood at different points around my sisters car then lifted up her car and put it back on the road.

    One guy couldn’t have lifted the car alone, but together the 5 of them easily moved it.

    Business is like lifting heavy objects.





    Found this great article containing 6 Simple Tricks to Make Money and Beat the Economy when selling your arts and crafts.




    By Natalie Goyette

    It’s not always easy. You have to be creative with how you pare your craft show costs down. That’s what I’m going to help you with. I think there are 4 main ways you can do this, without sacrificing the quality of your craft, nor affecting the overall sales.

    1.) Buy in bulk – You do it for your groceries in order to save a few pennies, so why not on your craft supplies? If you are buying pipe cleaners (for example) and you only need 10, it might cost you $2 – because you are paying for nice packaging and the convenience of only purchasing 10.





    Traveling the Circuit
    -Improving Fuel Economy for Artists and Crafters

    Save Money on Gas When Traveling to Craft ShowsHigh fuel prices affect profits of handcrafted art or craft businesses unless you adjust craft prices to account for them, either way someone pays the difference.





    Introduction to Artisan Blacksmith David Robertson

    David is a 44 year old blacksmith who grew up just outside Hamilton Ontario Canada. He has always been an artist who developed his talent for blacksmithing in college, and sold his work at shows to pay for school.  He has had his own blacksmith business 20 plus years.

    David wrote the book How to Be Successful in Your Craft Business which I can’t wait to buy for myself after reading this powerful interview.





    Art and Craft Group
    "Facebook Like"
    Exchanges on LinkedIn

    Facebook logo

    Leslie shared this tip on LinkedIn for "Facebook Like Exchanges" that are common in Art and Craft Groups. It's funny I had done this all over the internet and hadn't used it on Facebook.





    Recently I’ve been working to make my craft business more profitable each and every day. Today it occurred to me that I should share with you how I plan to do that.

    Week one I worked on catching up on left over unfinished crafts and business projects from previous weeks to prepare for my 30 days of greater profitability. As usual I accomplished some of the things I intended to do, did some things I planned to do later early, and didn’t accomplish some of the plan.

    Week two I learned new things about my email marketing to keep my messages from being flagged as spam.





    Parts of this 7 part series have been reprinted with permission from the article “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco.

    7 Common Disconnects In Retail Business

    By Pamela Grimm, Ideaco

    6.  Lack of service options: In many stores, customer service failed miserably. Most think that service equals sales explanation, however it doesn’t; it equals a sales pitch.





    Parts of this 7 part series have been reprinted with permission from the article “7 Common Disconnects In Retail Business” by Pam Grimm of Ideaco.

    7 Common Disconnects In Retail Business

    By Pamela Grimm, Ideaco

    4.  Assuming not Assessing: When a staff person could speak about products, she often told everything she knew about it before asking any questions.





    Facebook Page Helps Your Art or Craft
    Business Know Who Your Customers Are

    Have you ever wondered exactly who your craft show customers are? Who to target in your advertising? How to find out if your target market is male or female, what age they are, or where they are located? Ever wondered who was most likely to walk into your craft show booth?

    Your art and craft based Facebook business page can help.

    First of all if you don't have a Facebook business page I suggest getting one.





    How to Setup Your Art
    or Craft Show Booth
    Facebook Business Page

    Does your craft business need a Facebook business page?

    • Facebook has 800 million plus active users.
    • More than 50% of active users log on Facebook on any day.
    • Average Facebook users have 130 friends

    More Facebook statistics





    Want to get your Art or Crafts noticed and mentioned by Celebrities?

    You know those swag bags that celebrities get at The Oscars,  Emmys, and The Golden Globes?

    Artisan Group helps you by getting your handcrafted artwork into them.

    Be sure your work is high quality as you wouldn't want a celebrity to pick up your piece for pictures and have it fall apart. Make your packaging exquisite as presentation can make a big impression.




    Difference Between Creating Interest in Your Arts and Crafts
    and Getting People To Buy Your Crafts

    To have a successful full time business selling arts and crafts (defined as making enough income to support yourself or your family without having a part time job) two things must happen.

    1. There must be enough people interested in buying your arts and crafts.
    2. You must be able to persuade people interested in your art to buy.




    How to Sell Art Online
    Take Better Pictures

    When selling art online little is more important than quality of your pictures.

    You won't get many sales if the quality of the pictures make it hard for the buyer to see the quality of your art or craft. Worse yet bad pictures can make the buyer imagine your art is poor quality because you didn't care if the photos were low quality.

    Taking pictures of handcrafted art is something that overwhelms many artists and crafters.





    Recently I’ve been working to make my business more profitable each and every day.

    Week one I worked on catching up on left over unfinished projects from previous weeks to prepare for my 30 days of greater profitability. As usual I accomplished some of the things I intended to do, did some things I planned to do later early, and didn’t accomplish some of the plan.

    Week two I learned new things about my email marketing to keep my messages from being flagged as spam.





    Recently I’ve been working to make my craft fair business more profitable each and every day. Today it occurred to me that I should share with you how I plan to do that.

    Well last week I worked on catching up on left over unfinished projects from previous weeks to prepare for my 30 days of greater profitability. As usual I accomplished some of the things I intended to do, did some things I planned to do later early, and didn’t accomplish some of the plan.

    Here is what I did accomplish.





    “Your ability to discipline yourself to set clear goals, and then to work
    toward them everyday, will do more to guarantee your success than any
    other single factor.”
    ~Brian Tracy

    How do you know if your craft show booth is successful if you haven’t defined what success means to you?

    Does success mean money to you, if yes how much money? Does success mean time to spend with your family, how much time? Does it mean working fewer days and hours a week, how many hours a week is success to you? Does success mean working from a constant vacation-where, working from home, quitting your other job, or having a really great car -what kind? Does success mean talking to 100 people and getting the contact information for 25 so you can follow up with them?

    Write down your goals for your handcrafted art and craft business.





    Recently I’ve been working to make my business more profitable each and every day. Today it occurred to me that I should share with you how I plan to do that.

    • Day 1-Set a goal to do something to make my business more profitable each day for 1 month.




    Reasons Art Festival Customer Won’t Buy

    Customers won’t buy art from you if:

    • They don’t know where to find your handmade craft.
    • They aren’t prepared to buy now. For instance they weren’t expecting to see a handcrafted product they wanted so they don’t have money right now.
    • They don’t know what you are selling.
    • You aren’t selling what they want.
    • Your handcrafted art is hard to get, the wrong price or poor quality.




    Press releases are informational articles sent to the press. They are meant to inform the public of things happening in the area. They are free and will be printed in most publications as space allows (so send them early and often).

    Press releases are a great way to advertise your art festival schedule and your craft product. A





    Sell Handcrafted Jewelry
    by Making Your Booth
    Stand Out at Shows

    How can you make your booth stand out at jewelry shows?

    1. Specialize in something!

    Artisans can specialize in:

    * gold or silver jewelry
    * vintage pieces
    * bridal jewelry
    * jewelry from natural gemstone, precious or semi-precious stones
    * Western, outdoor, rugged, or nature jewelry
    * Silverware jewelry
    * Pieces inspired by any race or nationality
    * Beaded jewelry
    * remake antique jewelry

    Your pieces can be inspired by a place such as all your pieces having the colors of the Grand Canyon or your favorite mountain scene.





    Make Your Craft Show Display
    Stand Out From The Crowd

    By Amrendra Singh

    If you have decided to try your hand at setting up at craft shows, festivals, or flea markets, then you’ll need to have the right craft show display to make your wares stand apart from the rest. This is especially important if you are selling something like jewelry or any other staple craft show item.





    There are many benefits to hiring your children to work in your art or craft show booth. Your children will learn responsibility and business skills while your craft business will reap the tax benefits. You can teach your child about scheduling, work ethic, entrepreneurship, setting goals and accomplishing them to the best of your ability.

    Give your child clear tasks and hold them accountable for accomplishing them.

    The law is simple treat your child like an employee :

    1. Have your child do tasks that are appropriate for their age.




    Reach Your Art or Craft Business Goal

    Set a goal for your art or craft business, then set a reasonable amount of time to accomplish that goal in. Working on it a little bit every day makes it nearly impossible not to accomplish it eventually.

    Setting a goal for your





    Easy instructions for creating a website are located at:
    http://www.extravaganzacrafts.net/build a website/





    I was reading a post by Carla of Cobweb Corner and it got me thinking how she got her prospects (people in her craft show booth) into the buying mood making them buying customers.

    Read her post here:
    Jewelry Shows – There’s Something about a Sale

    The internet marketing gurus I’ve been studying suggest creating a loss leader (a product you lose money on in the beginning to get people buying).





    How to Price My Art or Craft Show Product

    Craft Show Price TagPricing art or craft show products is more science than art. Don't just set a price you think is okay and expect to sell a lot of your handmade crafts for profit.

    Cost to Create Crafts
    What does it costs to make your crafts? Include costs of supplies used to create your product plus a little more to buy extra craft supplies.





    Follow Up With Art Festival Customers

    I apologize for my lack of posts. I’ve been establishing an email follow up system for my artists and crafters.

    Successful marketers keep saying follow up with craft show customers. As much as 80% of sales are lost due to not following up with prospects.





    Reasons to Stay In Touch With Your Craft Show Customer

    Personal Note To CustomersHappy Independence Day! I’m grateful for this nation and all the freedoms that we enjoy.

    I was writing to my customers, artists and crafters, wishing them Happy 4th. I realized I should write a quick note for every holiday and include them in my auto-responders (I can set the day they go out so they will deliver automatically).



Artist  ·  About Us  ·  Promoter  ·  Products  ·  Contact Us  ·  Blog  ·  Resources  ·  Policies
Copyright © The Extravaganza Craft Productions
shasta@extravaganzacrafts.com