Are you collecting the contact information of the people who buy your one of a kind works of art? If no, why not?

Collecting a customers contact information is simple and makes it so much easier to make sales increasing profits greatly.

Here's how:

1. Use duplicate receipts and ask them if they would like to be added to your mailing list as you complete their purchase.

   Write all the information you need on the receipt like their email and mailing address. Record on the receipt if they did or didn't want to be added to your list.

   Keep one copy of the receipt for yourself give them the other copy-make sure it contains the information they need to contact you. Use a label or stamp to include your phone number,  and links to your Facebook, LinkedIn or Twitter on their copy of the receipt.

2. Have a guest book in your booth that gives them an idea of what they are signing up for and an incentive to sign up. For instance a small sign on the guest book says, "Sign up for our mailing list to receive important information regarding use and care of our products, specials, discounts, and sales, and a 10% discount for first time purchases."

   Have your first email include the coupon for the 10% discount.

3. Sign up all customers who have bought from you, be sure and include a way for them to opt out.

Have a purpose for the emails you send. Include a call to action.

Send mailing lists information that is useful, relevant, and important to them to keep them engaged.

Follow the Can-Am Spam Act by including your company name, address, phone, website, and email address in each one. This gives recipients lots of ways to opt out.

Also read Why Add Art and Craft Buyers to Mailing Lists and How to Add Art and Craft Buyers to Mailing Lists and How to Email Your Craft Show Booth Customers

Art and Craft Show Expert Shasta McLaughlin provides articles, hints and tips, checklists and more for artists and crafters that sell handcrafted products who want to save time looking for shows, packing for fairs, and get more sales at festivals. Now she is revealing how to collect your customers contact information, follow up with them and make more money while working less. Go to  http://www.extravaganzacrafts.net to get her newsletter, The Extravaganza Craft News, that will help you avoid mistakes, save time and money when preparing your craft show booth.