Selling Art and Crafts at Art Festivals,
Arts and Craft Shows,
Craft Fairs and Festivals
and Arts and Craft Fairs Online?
Know how to sell art and crafts at craft shows,
crafts to make, show displays, or how to sell art online?
Did you hear the news … They finally caught me! I’m going to jail … but it’s for a great cause — MDA!
Shasta McLaughlin of Extravaganza Crafts has been asked to go to "LockUp" to raise funds for the Muscular Dystrophy Association on April 11, 2013.
Muscular dystrophy is a disease where the muscles of the body get weaker and weaker. The Muscular Dystrophy Association raises funds for research, medical treatments and therapy, wheelchairs, and for kids with muscular dystrophy to attend MDA Summer Camp.
How Often To Post
To Your Craft Fair Facebook Page?
Got a Facebook business page for your craft fair business? Selling handcrafted items online using Facebook?
I've noticed the more I post to The Extravaganza Craft Facebook business page the more my reach and talking about it insights increase. Consistency is also a key factor as when I don't post often enough or every day my reach drops significantly.
How often should I post on my handmade craft Facebook business page?
Sell Crafts Using LinkedIn Profiles
When my LinkedIn profile wasn't complete and was full of generic information everyone else had it did nothing for my Art and Craft Newsletter and Small Business Consulting. I bought a $47 product from Kristina Jaramillo and Eric Gruber of
Selling on Etsy
How To Sell Handmade Crafts on Etsy
Sue Mongeon of Etsy Members - Professional Shop Owners Group on LinkedIn shared this tip for posting photos of your handmade crafts on Etsy.
Holiday Email Marketing For Artists and Crafters
Thinking about sending Christmas emails to buyers of arts and crafts? Wondering how to send emails to customers and what will be most effective?
Data and infographic by AWeber
10 Ways to Gain New Pinterest Followers
Why Having Pinterest Followers Is Important
Having large numbers of followers is important on social marketing sites because on most social marketing sites posts your followers repin, like, comment, or follow are shown on their friends feeds.
Help Buyers of Handmade Crafts
Imagine Themselves Using Your Crafts
Buyers at craft shows pickup, touch, feel and inspect your handmade crafts for looks, feel and quality.
Buyers online can't touch the items and try them on to see how they will look in your hand sewn dress or handcrafted jewelry.
When to hold A Giveaway
On Your Facebook Page
When you own a small business the best way to attract customers and keep them involved is to keep them entertained. This should not be done on your shop website as that is for the sole purpose of displaying your items. Most of us (online vendors) have turned to Facebook, Twitter or Google+.
I prefer to use Facebook to engage with my customers since it is very user friendly. You can share new items, link back to your shop (most important), share sales, coupon codes, etc.
What Wedding Tradition
Teaches Artists to Blog
Did you know they were teaching you how to blog when you got married?
Something old, something new, something borrowed, something blue actually tells you how to keep your crafting blog alive and well.
Something Old-Post an old post from your blog to remind people of it's existence.
Are Photographs Keeping People from Buying Your Handmade Crafts
People buying art in a brick and mortar store can pick up and inspect an item for quality of construction, details, etc. They can pick it up, try it on and see how it looks on them etc.
When buying crafts online your pictures are all they have to see the pieces and imagine themselves in or using it.
How to Sell Handcrafted Art on Etsy
Susan Little of the Etsy Members group on LinkedIn shared this tip for making more sales on Etsy.
David Salerno of one of my LinkedIn Groups shared the tip below.
Putting Links on Ebay, Etsy and Handmade Selling Sites
"... your idea of putting an Etsy link in your eBay listings is a great idea and certainly something I would not consider "unethical" but unfortunatley eBay will not allow it.
There are many things you can do to increase sales of your handcrafted art on Etsy.
Magic Number for Selling Handcrafted Art on Etsy
List many items (it appears the magic number is over 100 as many Etsy sellers state their sales increased to almost 1 a week when they got over 100 items listed), relist items often, participating in forums, creating treasuries etc.
Ooh Lala Beadtique offers a great list of ways you can bring more traffic to your Etsy store and more traffic translates to more sales.
How to Sell More Jewelry Directly from Your Blog
copyright by Rena Klingenberg
Your blog is an excellent tool for selling your jewelry online. In fact, many jewelry artists sell their work exclusively from their blogs.
You can stir up your readers' interest in your work by blogging about how your jewelry is created, what's unique about a particular piece or component, what the piece signifies to you, what happened while you were creating it, etc.
Wholesale Craft Show Do’s and Don’ts – Tips for Artists
By Alice Horrigan
This is a companion piece to my article, “Fine Craft Wholesale Shows: A Review of the Philadelphia Buyer’s Market Visiting Artists Program,” also on this site.
In June, 2006 I attended the Philadelphia Buyer’s Market of American Craft Visiting Artists Program. The presenters offered lots of wisdom and nuts-and-bolts tips on wholesaling for artists just starting out in the wholesale market.
Is Facebook and Social Media Selling Art?
Social media is working for my art business but...
I have gone to where my customers (artists and crafters) are on Facebook, LinkedIn, etc. and that is where I post.
Search keywords related to your product in the Facebook search box.
Want to know how many people like fine art? Type in fine art in the Facebook search box and go to fine arts-interests.
Check out your competitions pages from the search above.
Places to Sell Handmade Arts and Crafts Online and Off
Where do you sell your hand-crafted arts and crafts?
Do you sell crafts online at places like Etsy, Artfire, Ebay or have your own website?
Do you sell your crafts at art and crafts shows, fairs, festivals, bazaars, boutiques? Do you license your art to companies or sell it in specialty shops like gift stores?
Places to sell your works of art include:
- art fairs, festivals, craft shows, bazaars and boutiques, flea markets (not a good choice for higher priced crafts), antique markets
- local restaurant and hotel lobbies
- local gas stations
- small hometown grocery stores
- gift shops, visitors centers, and other tourism sites
- specialty stores including Bridal shops, flower shops, salons
- Online places like Etsy, Artfire and more.
Are You Pricing
Your Original Art Too Low?
Price your original art too low-You are doing yourself and others a huge disservice.
Pricing handmade crafts too low implies low quality decreasing sales. Don't wrongly assume if you sell crafts for what they are worth you wouldn't sell any.
Why Add Art and Craft Buyers
to Mailing Lists
Are you collecting the contact information of the people who enter your Art Festival booth and buy your one of a kind works of art? If no, why not?
Collecting a customers contact information is simple and makes it so much easier to make sales increasing profits greatly.
How to Add Art and Craft Buyers
To Mailing Lists
First read Why Add Art and Craft Buyers to Mailing Lists.
Collect Art Buyers Contact Information
Decide what information you need to mail and email your customers useful information that will encourage them to buy your one of kind handcrafted art work. Information that is generally collected includes:
- First Name
- Last Name
- Zip Code
- Phone Number
- Email Address
- Birth Date
Interview with Artisan Blacksmith
Interview with artisan blacksmith David Robertson
Shasta: Tell us a little bit about yourself i.e. how old you are? Where you grew up etc.?
David: I grew up just outside of Hamilton Ontario Canada and I turned 44 this year. Once you get into your 40′s time seems to pass pretty fast.
Shasta: How long have you been doing arts and crafts?
David: Ever since I was a kid I have worked with my hands.
of one of my LinkedIn groups had this great suggestion on how to sell custom arts and crafts on Etsy. I feel her suggestion could work any where you post your items for sale.
" I do 90% custom knitting. I don't think many people read shop policies.
Reasons Your Art or Craft Business
Needs Social Marketing
The idea behind a blog (and other social media) for your handcrafted arts and crafts is if someone comes to your craft show booth or online craft store but isn't ready to buy for any reason such as they don't have money right now, planning for a future purchase or occasion, love your product but don't need it right now, or are just looking...
They follow you and you can continue to market to them.
Crafts that Sell-Selling Customized Crafts Online
Karen Hornsten of my LinkedIn group The Extavaganza Craft Productions shared this tip for listing customized crafts for sale in your Etsy shop.
"If you go to your Etsy shop settings you can Go to the left side and look for Options.
Have you used Google's Adwords keyword tool to find out what words people are using when they are searching to buy arts and crafts? https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none
I visited an Etsy store and right clicked to view the source code which is what the search engines use to view your store. What I found is:
< meta name="keywords" content="fancy stone necklaces, wire wrapped pendants, hangings and suncatchers, stone bracelets, stone chain necklaces, men's collection" >
I typed those keywords into Google's Adwords Keyword tool and learned.
Holly Sennott creator of Kooky Critters had this great idea.
"I have a large FB fan following and it brings loads of traffic to my Etsy shop and my website. I have not tried Payvment yet, but will certainly check that out.
Art and Craft Group
Exchanges on LinkedIn
Leslie shared this tip on LinkedIn for "Facebook Like Exchanges" that are common in Art and Craft Groups. It's funny I had done this all over the internet and hadn't used it on Facebook.
How to Setup Your Art
or Craft Show Booth
Facebook Business Page
Does your craft business need a Facebook business page?
- Facebook has 800 million plus active users.
- More than 50% of active users log on Facebook on any day.
- Average Facebook users have 130 friends
More Facebook statistics
How to Sell Art Online
Take Better Pictures
When selling art online little is more important than quality of your pictures.
You won't get many sales if the quality of the pictures make it hard for the buyer to see the quality of your art or craft. Worse yet bad pictures can make the buyer imagine your art is poor quality because you didn't care if the photos were low quality.
Taking pictures of handcrafted art is something that overwhelms many artists and crafters.
Ways to Use Facebook
to Sell More Arts and Crafts
Facebook is a great place to drive art and craft sales when your posts are providing value to the reader, but will harm your reputation done incorrectly.
Being a professional artist or crafter is having an idea, talent, and skill and developing that into a business. It's learning proper ways of marketing those skills and when done properly any business can succeed to some degree of success.
Well today I was checking the polls and there have been a lot of you respond to them. So I will let you know what the results are as they currently stand.
What is the average price of your product?
- 1 person answered $20.01-$30
- 1 person said $100.01-$125
What are the 3 biggest obstacles your business faces?
- 1 person answered How to Market/Advertise My Business
- 1 answered Displays
- 2 said it was How to Make my Website Make More Money
- 1 said Cutting Costs
- 1 said How to Make More Sales at Shows
What seasons do you do shows?
- 1 said they do Fall Shows
- 2 said they do Winter Shows
- 2 of you do Spring Shows
- 2 do Summer Shows
- 1 only does Holiday Shows
- 2 or you do Shows All Year Long
When do you start selling Christmas and holiday merchandise?
- 1 said I sell holiday merchandise all year round
- 1 starts selling holiday merchandise right after Halloween
- 2 start selling holiday merchandise right after Thanksgiving
Do you change the look of your booth to coordinate with seasons, holidays, and other special occasions?
- 2 of you said Yes, I decorate my booth for the holidays and seasons
- 3 said No, my booth stays the same through out the year
What is your average income at craft shows per year?
- 4 answered Between $0 and $10,000
- 1 answered Between $30,000 and $40,000
- 1 answered Above $50,000
What do you sell at shows?
Note: I changed some of the answers to this poll so some of the answers are skewed just a bit.
On January 7, 2011 I received this message from electric fence wire:
“Thanks admin for sharing this and link back to
http://www.xxxxxxxxxx.net website that can help people to know about an
advantage of electric fence wire.”
Why am I posting about this message? I am posting about this message
because it is the kind of comment I get on my art and craft blog all the
time. It proves that people are destroying their business reputations
because they don’t know how to use blogs to draw attention to their
Reasons Art Festival Customer Won’t Buy
Customers won’t buy art from you if:
- They don’t know where to find your handmade craft.
- They aren’t prepared to buy now. For instance they weren’t expecting to see a handcrafted product they wanted so they don’t have money right now.
- They don’t know what you are selling.
- You aren’t selling what they want.
- Your handcrafted art is hard to get, the wrong price or poor quality.
We all face the same problem how to sell more handcrafted arts and crafts and make more money. Want to know the easiest way to double sales on your website and in your craft show fair booth?
People want what they want and they want it now! Make it easy for them to get your items now and in the future.
How to Sell Crafts Online
Artists and crafters are learning to succeed at your hobby as a business you need to market your crafts well.
Marketing involves engaging your customers in a relationship building trust. The most cost efficient way is to use the resources the internet provides us. For instance online craft stores, web sites, e-mail marketing, and more. Click here to read Reasons to Stay In Touch With Art Fair Customers.
Buyers at art and craft shows love to hear the story of the person creating the crafts. They love to feel that they know person they are doing business with and that they are doing business with a real approachable person. This is an important part of the trust building process that must go on between a buyer and seller.
A craft blog (short for weblog) is a great inexpensive way to share your story with buyers at the markets, both before and after they attend craft shows. There are many different providers of free blogs including WordPress.
Easy instructions for creating a website are located at:
http://www.extravaganzacrafts.net/build a website/
Use LinkedIn to Build Your
Art or Craft Show Business
LinkedIn connected me with many professional artists and crafters.
I love when artists ask questions I never thought to ask, I learn from the answers they receive. It’s a great place to learn from those who are successfully selling their arts and crafts.
I checked out LinkedIn this morning and came across this article on using this professional networking tool effectively.
Follow Up With Art Festival Customers
I apologize for my lack of posts. I’ve been establishing an email follow up system for my artists and crafters.
Successful marketers keep saying follow up with craft show customers. As much as 80% of sales are lost due to not following up with prospects.
Chart Your Craft Show Booth Course
Why do 20% of artists and crafters make 80% of the money?
The reason is 20% of artisans set goals and take steps that take them to their desired effect.
A ship's captain decides the destination of his ship, charts his course mapping out each stop along the way.
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