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Listing all posts with label Tools to Save Time or Money. Show all posts.
  1. Gold BarWhile attending an art fair in my area a few years ago I visited with artists and crafters. We discussed my newsletter, The Extravaganza Craft News, and if I should include artist and crafter reviews of shows. I found this an interesting topic as I had never really considered all the pros and cons of show reviews before.

    The only positive point I see to show reviews are that artists and crafts people hopefully don’t get suckered into doing bad shows where the promoter is not truly doing their best to advertise the show.

    There are many factors involved in if a vendor has a good show. Factors ranging from their financial and emotional investment, what is happening in their lives-before, on the way to, during, and after the show, what they are selling, how they are displaying their items, their own marketing skills, their own attitudes and actions in their booth, to the purchasing habits of the customers at the show. Even the placement of your booth and the weather (too good or bad) could affect sales at a show.

    As the artist who prompted the conversation pointed out some crafters who know of really good shows wait years to get juried in. They might not want extra competition either getting in or competing for sales so they might hesitate to tell you everything they know about the show. On the other hand everyone who has ever experienced a bad show is pretty quick to tell you about it.

    So how do you know if you can trust a show review? I suggest using your best judgement. Reviews by someone selling merchandise similar to yours should be more valuable to you than those by someone whose product sells in a whole different category, but then again they are your competitor.

    Compare the number of bad reviews to good, remembering it’s nearly impossible to please everyone all the time. Ask lots of questions about why people felt that way about the show and which factors might have played a part, while talking to crafters personally about shows. When possible consider the values and motives of sources.

    Better yet, attend shows as a customer if possible before entering as a vendor. Look closely at the number of people attending, look at what booths are busy, what is selling, how much money is being spent. If booths in one area of the show are making lots of sales while others aren’t see if the set-up allows for proper flow of traffic to all the booths. Is your most likely customer in attendance, are people buying products that are the same style as yours and that sell in your price range? How many competitors will there be in your category?

    Remember while it is the promoters job to advertise the show, it is your job to advertise your product.  How much better would every show be if, every vendor told 100 other people about the show?

    What do you think are art and craft show reviews worth their weight in gold?

  2. It’s no secret that fuel prices are on the rise.  High fuel prices either affect the profits your #handcrafted art or craft business makes or you adjust prices and methods to account for them either way someone pays the difference.

    FuelEconomy.gov will help you to make driving to and from shows more efficient by helping you maintain your vehicle for maximum fuel efficiency.

    Some other ideas to help you keep your profits in your pockets where they belong:

    Time your trips to see friends and family to correspond with the best shows in the area.  Attending shows while visiting nearby friends and family makes the trip accomplish two purposes. It also makes the trip a business trip which is a tax write off, so save your receipts. By staying with friends and family you will save money on hotels and probably food.

    When traveling long distances to shows find other events to attend on the way to and from the show. Increasing the number of shows you attend increases the number of people who see your product and hopefully your sales. Reducing the distance between events reduces the number of gallons of gas used per show. Also you will spend less time driving from place to place, giving you more time to see the sites and rest between shows. Keeping the distance short between stops also helps you to plan ahead better, you won’t be caught looking for a hotel between 10pm and midnight when most of them are already full. You can also make reservations further in advance when rates are better saving you money.

    Do more shows close to home. This is obvious but worth mentioning the closer to home the events you do, the less money spent on gas getting to them. Tie a string to a pin and place the pin in your city on the map. Use it to draw circles on the map at distances of 30 miles, 100 miles and 150 miles then check out which shows happen in the cities inside your circles. In places where the population is dense you should be able to find quite a few shows happening in your area. For areas where there aren’t a lot of shows happening consider starting one, pick up business cards of artists and crafters off of bulletin boards, at farmers’ markets, and at shows happening in the area. Contact them and ask if they would be interested in attending a show. Some of the most successful shows I’ve seen were held in a large back yard with 4-6 crafters participating.

    Get a website. I know some of you are afraid of computers and probably don’t even own one of your own.  Don’t let your fear of technology stand in the way of your profits. Many adult education classes offer all the basics of computer usage. You don’t even need to know any special computer languages to create and maintain your own website anymore. My website costs me under $100/year and came with a what you see is what you get editor with great tutorials. Your website works 24/7 to sell your product and inform your customers. You can’t get a salesman as dedicated to selling your product for a better price. Include your website on your business card. Give your card to everyone who purchases from you at events. Have them available to anyone who visits your booth. Use your website to inform your customers about your product, about where to find your product, and to sell your product between shows.

    Create a mailing list. Ask each of your customers permission to add them to your mailing list. Mail a postcard to customers in the area you will be doing shows letting them know where they can find you. Offer them a discount for bringing the card and a friend to see you at the show. People who’ve already bought your product are more likely to buy your product than the average Joe by staying in contact with them you increase your sales and profits.

  3. Have you ever wondered exactly who your customers are? Who you should target in your advertising? How to find out if your target market is male or female, what age they are, or where they are located? Have you ever wondered who was the most likely to walk into your craft show booth?

    Your art and craft based facebook business page can help.

    First of all if you don't have a facebook business page I suggest getting one. You can learn how at How to Setup Your Art or Craft Show Booth Facebook Business Page.

    So you are asking how does my Facebook business page help me know who my art fair customers really are?

    Your Facebook business page allows you to begin conversing with people about your business then it gives you statistics it calls insights about those conversations and others taking place about your business. When done correctly-meaning most of your conversations are with people who will benefit your business in some way prospects, current clients, partners, affiliates, etc.-you will start to see some trends in those statistics.

    For instance the likes The Extravaganza receives are mostly (78%) from females ages 25 to 55+. I also receive likes from males (13%) ages 25 to 55+. The age groups are broken down further but I think you get the point.

    I can look further at the break down of ages of the females who like my page that tells me that most of my customers (44%) are going to be females between the ages of 45 to 55+. I know know where the focus of my marketing efforts should be. I also know that I totally waste my time and money when doing any advertising and marketing to males or females under the age of 24 as 0% of my likes are in those categories.

    Take a look it will give you a place to start examining the demographics of your buyers and it's free.

    Read 5 Ways to Use Facebook to Sell More Arts and Crafts and Art and Craft Group "Facebook Like" Exchanges on LinkedIn as well as Is Facebook and Social Media Selling Art?

    Do you agree?

  4. We bought a Singer Brilliance 6199 Sewing Machine for Christmas.

    I was worried because I'm new to sewing as I had a bad experience with learning to sew in Junior High School sewing machines.

    I wanted to learn to sew (again) after a fun experience sewing with my neighbor so when I saw the Singer Brilliance on sale for a price I considered really good we bought it. Okay having a coupon made it irresistible.

    The machine was easy to set up and use once I understood how important it was to check the needle tension. Before that I picked out several projects but afterward very few.

    I may have started with a project that was much too small as my first project was Barbie clothes. I would suggest making your first project on any sewing machine a pillow or simple bag as they have long straight lines you can use to practice.

    I haven't played with all the stitches yet but there are many options available. I have used the needle position and found it made it a little easier to sew very close to the edge of the tiny clothes I was making.

    I had some trouble with the machine sucking in the fabric if I sewed too close to the edge of the fabric while backstitching.

    Overall I've made a few barbie doll clothes and found it to be a very easy machine to use for an (almost) beginner to sewing. The instruction manual was fairly easy to understand and follow and I was set up and sewing pretty quickly. Do read the part about checking needle tension though as it will save you picking out your first project over and over and ... well you get the picture.

    If I had to rate the sewing machine on a scale of 1 to 5 with 1 being the worst and 5 being the best:, I would probably give it a:
    • 4 for ease of use for a beginner.
    • 5 for quick setup and time to begin sewing.
    • 5 on quality of stitches


    Singer Brilliance 6199 Sewing Machine - Automatic Needle Threader, Automatic Stitch Length & Width, Extension Table, 8 Presser Feet included
    • Dimensions 16" long x 8" wide x 12.5" high
    • Weight 14.5 lbs
    • Adjustable stitch length 0-3 mm and width 0-6 mm
    • Built-in needle threader
    • Adjustable tension
    • Adjustable Needle Positions
    • Simple bobbin winding system
    • Large extension table and removable accessory box
    • 8 Presser feet including
      • All-purpose foot
      • Zipper foot
      • Invisible zipper foot
      • Buttonhole foot
      • Button sewing foot
      • Blind hem foot
      • Overcasting foot
      • Roller foot
    • 100 Built in Stitches
    • 6 Automatic 1-Step Buttonholes
    • Hard-sided machine cover
    • Also includes:
      • Needles
      • Bobbins
      • Thread spool cap
      • Auxiliary spool pin
      • Spool pin felt
      • Darning plate
      • Needle plate screwdriver
      • Seam ripper/lint brush
      • Instruction manual with stitch guide
      • Foot pedal and power cord
  5. I was looking on the internet for cool things to share with you all when I came across this calculator for quilters.

    FabriCalc - Using this convenient little tool, you will never again need to guess how much fabric to buy, how many strips to cut, how wide to cut your strips or how much your fabric will cost.

  6. When you are selling your art online little is more important than the quality of your pictures.

    You won't get many sales if the quality of the pictures make it hard for the buyer to see the quality of your art or craft. Worse yet the quality of the pictures can make the buyer picture in their mind that your items are poor quality because you didn't seem to care if the photos were low quality.

    Taking pictures of our handcrafted items is something that overwhelms and irritates many artists and crafters. It seems like it is too complicated and our photos are never good enough causing us great frustration.

    I was very excited to learn of an inexpensive tool that can help us all take better quality photographs of our crafts. I would like to thank Nancy for this wonderful information please visit her sites below and say thanks.

    Nancy's blog
    My Artfire shop
    Nancy's Etsy shop
    Find Nancy on Facebook

    Nancy uses a light tent by CowboyStudio on Amazon.com to take pictures of her jewelry. Actually I found quite a few there and was pleasantly surprised at the price.

    Nancy's described her lights as "just clamp lights, about 8 bucks at Lowes, with 23W 5000K natural daylight compact fluorescent bulbs.

    Nancy also shared with us this link to a great video tutorial on product photography. http://www.prophotolife.com/prophotolife-instructional-video-diy-studio-product-photography/


    Thanks again for sharing such great information with us Nancy!

  7. The Extravaganza Craft Productions would like to thank Montana Arts Council for publishing the article “Grow Your Business During Tough Economic Times” by Shasta McLaughlin in their November/December issue of State of the Arts.

    The article contains suggestions that help you cut costs at craft shows and market your business to grow your craft show business during tough times.

    View the article at http://svcalt.mt.gov/art/soa/pr.asp?ID=1289

    Thank You Montana Arts Council!

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