While attending an art fair in my area a few years ago I visited with artists and crafters. We discussed my newsletter, The Extravaganza Craft News, and if I should include artist and crafter reviews of shows. I found this an interesting topic as I had never really considered all the pros and cons of show reviews before.
The only positive point I see to show reviews are that artists and crafts people hopefully don’t get suckered into doing bad shows where the promoter is not truly doing their best to advertise the show.
There are many factors involved in if a vendor has a good show. Factors ranging from their financial and emotional investment, what is happening in their lives-before, on the way to, during, and after the show, what they are selling, how they are displaying their items, their own marketing skills, their own attitudes and actions in their booth, to the purchasing habits of the customers at the show. Even the placement of your booth and the weather (too good or bad) could affect sales at a show.
As the artist who prompted the conversation pointed out some crafters who know of really good shows wait years to get juried in. They might not want extra competition either getting in or competing for sales so they might hesitate to tell you everything they know about the show. On the other hand everyone who has ever experienced a bad show is pretty quick to tell you about it.
So how do you know if you can trust a show review? I suggest using your best judgement. Reviews by someone selling merchandise similar to yours should be more valuable to you than those by someone whose product sells in a whole different category, but then again they are your competitor.
Compare the number of bad reviews to good, remembering it’s nearly impossible to please everyone all the time. Ask lots of questions about why people felt that way about the show and which factors might have played a part, while talking to crafters personally about shows. When possible consider the values and motives of sources.
Better yet, attend shows as a customer if possible before entering as a vendor. Look closely at the number of people attending, look at what booths are busy, what is selling, how much money is being spent. If booths in one area of the show are making lots of sales while others aren’t see if the set-up allows for proper flow of traffic to all the booths. Is your most likely customer in attendance, are people buying products that are the same style as yours and that sell in your price range? How many competitors will there be in your category?
Remember while it is the promoters job to advertise the show, it is your job to advertise your product. How much better would every show be if, every vendor told 100 other people about the show?
What do you think are art and craft show reviews worth their weight in gold?
