Taking the essentials to art and craft shows is well… essential
(excuse the pun). Take these 10 things to art and craft shows and your
experience will be much more pleasant.
1. Enough merchandise-Take more merchandise than
you plan on selling. A booth that is not well stocked looks picked
over. Customers imagine that all the good stuff has already sold and
won’t even stop to look.
2. Tables and Chairs-Bring your own tables and
chairs unless you’ve made arrangements with the show promoter to rent
them (expect to pay for this service). Choose sturdy displays, tables,
and shelving you don’t want them to fall injuring customers or damaging
your merchandise.
Cover tables with a table cloth or even a sheet. Make sure coverings fit tables properly and extend all the way to the floor.
3. Professional Displays-I have seen displays
ranging from totally uncovered falling down tables to artfully and
carefully thought out booths. Your booth should help your customer see
themselves buying and using your items. Help their imaginations by
creating a theme that goes with your product. Pack any tools you need
to set up your display in a rubbermaid tote and keep them there at all
times.
4. Change-A secure coin box can be all it takes to
discourage thieves at shows. Have a jewelry artist make you a
necklace/keychain that you can wear at all times. Keep the key to your
lock box and car on the necklace around your neck at all times.
Having enough change for your customers is really important. Take at
least $100 (maybe 2 or 3) in small bills and coins. The exact amount
needs to be determined by your prices and if you’ve included sales tax.
If you round your prices up to the next even number you will need less
pennies or nickels. If your prices are closer to $20 expect people to
want to pay with bigger bills so include in your change box more 5, 10,
and 20 dollar bills. If you price your items at $19 instead of $20 so
that customers perceive the item as being under $20 then you will
probably need to take more $1 bills.
5. Canopies/Awnings-For outdoor shows take a canopy
or awning to protect yourself and your crafts from the weather. All
canopies will fly with enough wind, check the manufacturers
recommendations for canopy weight types and sizes.
Discuss with show promoters their philosophy on when to close up shop
and take down canopies so that you know when it will be okay to close
up early. Use you common sense when it becomes dangerous to yourself or
others it’s time to take down the canopy.
6. Helpers-Take someone with you to shows who knows
your product. They can watch your merchandise while you unpack the
car, watch your booth while you go potty or eat, run to get more change,
etc. If you can’t find someone to go with you offer to do these things
for your neighbors and ask them if they will do it for you. Offer them
a small piece of merchandise as a thank you.
7. Food and Water-Food at shows is often greasy,
messy or expensive. Take your own if this will upset your tummy or your
pocket book. You can still treat yourself if there is something you
want in your price range.
8. Emergency Phone Numbers and Cell Phone-Take a list of the places you might need to call in case you will be late, your car breaks down, or you have an emergency.
9. Your Identification, credit cards, and wallet-These things might be necessary to check into and pay for hotels, gas, car repairs, extra tools or supplies, and food and water.
10. Luggage and Medication-Take an extra pair of
clothes even for local shows you never know when you might spill on
yourself. Take the clothing you need for each day plus a few extras. Don’t forget your medications.
What’s your best tip?
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Art and
Craft Show Expert Shasta McLaughlin provides articles, hints and tips,
checklists and more for artists and crafters that sell handcrafted
products who want to save time looking for shows, packing for fairs, and
get more sales at festivals. Now she is revealing how to collect your
customers contact information, follow up with them and make more money
while working less. Go to http://www.extravaganzacrafts.com
to get her newsletter, The Extravaganza Craft News, that will help you avoid
mistakes, save time and money when preparing your craft show booth.
