Ways to Use Facebook
to Sell More Arts and Crafts
Facebook is a great place to drive art and craft sales when your posts are providing value to the reader, but will harm your reputation done incorrectly.
Being a professional artist or crafter is having an idea, talent, and skill and developing that into a business. It's learning proper ways of marketing those skills and when done properly any business can succeed to some degree of success. It's knowing how you define success-as each person defines it differently.
The stigma surrounding home based businesses comes from the many mistakes you see home based businesses making. For instance:
- posting hard sale messages
- posting numerous sales messages
- lack of marketing skills
- lack of salesmanship
- lack of customer service skills
- the idea that all home based businesses are MLM
- the idea that it's impossible to make a living selling your own hand crafted arts and crafts.
Many hand crafters make the mistake of posting self serving messages with no benefit to their readers. When posting messages on social media sites like Facebook be sure your messages benefits the reader on their path to success. Gear posts toward providing value to the readers not toward yourself.
So my piece of golden advice would be when you post on Facebook think about 5 things:
Don't try a hard sale with people who aren't interested in your handmade craft or service instead try posting in a place where people are looking for your crafts. Hard sells don't work and are why people receive complaints about self serving ads. Instead...
Give relevant information to the topic at hand tie it into why your product is necessary to the reader and include a link to your site.
- Why am I posting here? What am I trying to accomplish? Am I trying to drive someone to visit my online craft store, my craft blog, get them to follow or like me on Facebook, LinkedIn etc.?
- Am I in the right place to do that?
- Have I given the reader information that is valuable to them?
- Did I include a clear call to action that accomplishes my goal in #1?
- Am I developing a relationship with the reader or am I pushing them away?
Guide prospects gently to the desired goal. Don't expect anyone to buy handmade crafts from you when they first meet you. Give several chances at getting information that is relevant and valuable to them with each piece taking them a little closer to the desired goal-buying a craft from you.
Entry 1 of 5 in Series
Social Media Networking for Artists & Crafters
- Use LinkedIn to Build Your Art or Craft Show Business
- How to Setup Your Art or Craft Show Booth Facebook Business Page
- How Facebook Page Helps Your Art or Craft Business Know Your Customers
Art Fair and Craft Festival Expert
Shasta McLaughlin provides articles, hints and tips, checklists and more for artists and crafters that sell handmade crafts who want to save time looking for shows, packing for art shows, and get more sales at craft festivals.
Now she is revealing how to collect your customers contact information, follow up with them and make more money while working less.
Go to http://www.extravaganzacrafts.net to get her newsletter. The Extravaganza Craft News, will help you avoid mistakes, and save time and money when preparing your art show booth.