Entry 2 of 6 in series My 30 Day Plan to Greater Craft Show Profitability. 

Part 1, Part 2, Part 3, Part 4,

Recently I’ve been working to make my craft fair business more profitable each and every day. Today it occurred to me that I should share with you how I plan to do that.

Well last week I worked on catching up on left over unfinished projects from previous weeks to prepare for my 30 days of greater profitability. As usual I accomplished some of the things I intended to do, did some things I planned to do later early, and didn’t accomplish some of the plan.

Here is what I did accomplish.

• I kept up with incoming orders and new requests for information while getting my kids ready to go back to school.
• I published my monthly craft newsletter that I try to accomplish the last week of the month (although it won’t be due out until the next week).
• I learned something new about my email marketing that will keep my messages from being flagged as SPAM as often.
• I worked with a new client doing a phone consultation on building their website (this is a new service I offer).
• I blogged about my experience working toward greater profitability this week.

Here is what I didn’t accomplish.

• I really didn’t get my goals written down on a calendar although I do have them planned out in my head.
• I didn’t get my accounting done and it has been falling behind a few months now.
• I didn’t get my office really clean (instead I worked on my daughters room and it is greatly improved).

I hope that this series is inspiring you to work along with me to improve your businesses profitability by doing something each day that will make your business stronger. I know that I’m a bad example but I would really suggest that you write your goals down on a calendar. This way you can truly see what you did accomplish and will remember what you didn’t get done so you can work on it in your spare time or in your next 30 day plan.

The plan for the next 7 days:

• Day 8 -Get my coupons sent out that I mail to show promoters each month.
• Day 9 -Call the people I just mailed free newsletters to in the last few weeks. Ask them what they thought of the newsletter and if I can sign them up for a free report and to receive further information from my company. Sign them up as prospects in my email marketing system if they say yes.
• Day 10 -Do my accounting.
• Day 11 -Create a few articles to send to show promoters that will encourage them to list their shows with me.
• Day 12 -Start calling my huge list of show promoters and ask them if I can send them free articles that will help make their businesses more profitable as well as articles that will make their vendors businesses more profitable. Sign them up in my email marketing system.
• Day 13 -Continue calling my list of show promoters and sign them up for the articles in my email marketing system.
• Day 14 -Contact PowerPay about getting a system in place to be able to accept credit cards.
• Day 15 -Continue getting PowerPay set up and blog about my experiences this week.

What are you doing to increase sales in your craft fair booth?