Jewelry is one of the easiest arts to create and thus one of the hardest to sell. There is much competition among jewelry artists, and buyers of jewelry are highly individualized.  What I mean is that everyone buys jewelry that they like.  Each buyer usually prefers one type of jewelry over all the others.  Each buyer has their own taste.

Do you have a sign that tells buyers exactly what you have to offer them? Having your business name on your sign doesn’t attract buyers as well as telling them exactly what you have to offer. Do you have kids jewelry, oriental jewelry, ancient Chinese jewelry, Native American beaded jewelry, western jewelry? Tell the buyers.

Having a professional display is very important to your show sales.

Having your display be unique while still showing off your jewelry well, might also attract buyers. If your jewelry is western style you might use driftwood, elk or deer antlers to hang your jewelry from or even drape your jewelry over cowboy hats.

You need to think carefully about how the color of your display affects the way buyers will see your jewelry. Most jewelry displays well against a black background which also usually looks professional and clean.

I’ve seen everything from wooden drawer dividers (or deep picture frames) filled with rice, beans, or split peas to fancy wrought iron displays.

Remember that your display needs some depth to draw buyers into the booth. Don’t just lay jewelry flat on the table.

I’ve included a link to a site with many jewelry display and boxing ideas.

http://www.jewelrydisplay.com/

What are your favorite jewelry display ideas and sites?