18 Things to Add to Your 30 Day Plan
to Greater Craft Show Profitability
I’ve told you the things I did on My 30 Day Plan to Greater Profitability and I promised that I would let you know some things you can do to increase the profits your art or craft show business receives.
Draw a marketing map that shows how the people you meet at craft shows are going to move from cold contacts, to warm prospects, to hot buyers. Include on your marketing map all of your sales tools including your craft show booth, your fliers, business cards, website, blog, social networking, advertising, and more.
Make sure each sales tool mentioned above (and any others you use) moves your customer through a process that leads to them buying your art or craft.
Create a blog. Post regularly. Mention your social networking sites and your website often.
Make sure your posts to your blog automatically post to your social networking sites.
Pick up the phone and call a customer that you haven’t heard from in a while. Renew your relationship with them. Tell them the news from your business. Offer to send them free information or ask if they would like to sign up for your newsletters.
Send an email to customers that haven’t bought in a while. Renew your relationship with them.