How to Advertise A Craft Show
Advertise your craft show to two groups of people, artists and crafters also known as craft show vendors, and art and craft buyers. You must advertise to both.
Advertise to Art and Craft Vendors
Advertise many places to artists and crafters including newspapers, radio, television, and art and craft show guides. Craft fair guides contain art festival and craft show listings and come out monthly, bi-annually or yearly. Some are free while others cost a small fee (remember you get what you pay for). Craft show listings that go directly to vendors will pay off in more rented booths than free listings that target every one and no one.
Bulletin boards in local restuarants, gas stations, banks, and grocery stores are also great places to list your show for craft vendors.
Send press releases regarding your art fair or craft festival to local newspapers well before the show include the website address, email address and phone number for vendors to contact.
Radio stations and newspapers often work together ask them if they will sponsor your show, then find out who they work together with. The more advertising you buy the better packages they offer. Ask them what the best deal they can offer you is.
Ask the venue where your show will take place to include your Name, Address, Phone Number, Website and Email on their calendars of events. There's nothing worse than finding a show date and being unable to contact the promoter for a booth.
There are many art festival and craft fair guides serving various areas of the nation. List your art show or craft show in the guides that cover your area.
The Extravaganza Craft News lists:
- art festival
- craft show
- bridal fair
- antique show
- farmers market
- trade show
- in Washington
- North Dakota
- South Dakota
Your website should have a section where craft show vendors can get more information about the show including floor plans, instructions, downloadable applications. Include ways to sign up for your social networking posts-Facebook, LinkedIn, Twitter, Pinterest, and MySpace, etc. Don't forget to give craft show vendors all the information they need to contact you. They need your phone number and email address to contact you if they have questions.
Advertise to Buyers of Handmade Art and Crafts
Advertise in newspapers, radio, T.V., and local bulletin boards at least 8 weeks before the show. Advertise more often in the few weeks before the show. Check newspapers and local publications for community calendars.
Bulletin boards (ask for permission before hanging your ad) can often be found in banks, restaurants, gas stations, libraries, and grocery stores. Most places will hang your ad in the front window if you ask nicely.
Your website is a terrific place to give buyers information about your fair. Be sure sections for vendors and the public are clearly defined. You don't want people to leave your site confused, without the information they are seeking. Give buyers a map to the show, information about other events, links to show merchandise and more. Include ways for craft buyers to follow your show-have a separate Facebook, Twitter, Pinterest or MySpace account for buyers of handcrafted items if vendor information will confuse or annoy them.
Where do you advertise your art festival or craft show?
Art and Craft Vendors Can't Find Your Art Festival, Craft Fair
Art Festival and Craft Show Expert
Shasta McLaughlin provides articles, hints and tips, checklists and more for artists and crafters that sell handmade crafts who want to save time looking for shows, packing for fairs, and get more sales at festivals.
Now she is revealing how to collect your art vendors contact information, follow up with them and make more money while working less.
Go to http://www.extravaganzacrafts.net/promoter to list your art show, craft show, fair, festival or bazaar. The Extravaganza Craft News, will help you avoid mistakes, and save time and money when promoting your craft show.