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Build A Craft Website How to Build a Website Step by Step for Beginners
The following pages provide you with the tools needed to build your own web based business.
Links on this page may be affiliate links.
When buying products from the companies below
assume that my company will receive a commission.
The information presented is for your information only.
Clicking on a link below takes you to a website that IS
NOT the property of The Extravaganza Craft Productions. The
Extravaganza Craft Productions is not responsible for and DOES NOT make
any warranty or guarantee, express or implied, to the completeness and
accuracy of any content, prices or services of third party sites.
There are several steps to creating a website. Notice missing steps please email me
You will need:
- A computer with enough memory, a modem and internet access is
imperative. NOTE: If you're accessing this page from home then you are set.
- Get an e-mail account. Some web hosts will provide a free e-mail
address but web hosts need one to mail you instructions and passwords to sites. Having an e-mail account will save a lot of time later. Several companies offer free e-mail such as Hotmail, G-mail by Google, etc. Most internet service providers (a.k.a. ISP) offer free e-mail with their service. Many paid e-mail programs allow for you to send automated responses to certain actions and will personalize the e-mail with certain characteristics you choose from your databases efficiently
improving your customer service.
- The theme of your website would be the arts or crafts you
produce. The look of your site will be guided by the theme you choose. Write down one craft you produce then write down everything it makes you think about in terms of color, pictures, personal values, etc. I'll use bath and body products as my example. When I think of homemade bath and body products I think of luxury, softness, and smoothness. I see peach roses, peach silk, white towels and bathrobes, and white candles. I feel warm bubbles and a large bathtub. These would be the
images I would place on my site with care not to draw the attention away from my products and to use only the images associated with pleasant feelings.
- Your content will be what gets your customer to your site and it
will be what keeps them there as well. Give your customers what they
want. Everyone wants answers but we're often afraid to ask the
questions we have, a Frequently Asked Questions page gives your
customers the answers they seek. Tell your story sometimes people will
buy a product from you (over the competition) simply because they like
you or can relate. Tell your customer how the product you make can
benefit them, will it keep them more organized, give them more time,
make them look more professional, help keep their house cleaner? Will your handcrafted soap make their skin feel softer, look smoother, have more moisture, eliminate wrinkles, reduce blemishes?
- Draw your website on paper. Make on outline showing each main page and sub page. See example below:
- Home
- Products
- Bath and Body
- Soap
- Lotion
- Shaving Cream
- Special Formulation for Men
- Special Formulation for Women
- Shampoo and Conditioner
- Dandruff Formula
- Color Treated
- Candles
- Shopping Cart
- About Us
- Contact Us
- What are HTML, XHTML, PhP, CSS? Some software almost makes code
unnecessary however basic knowledge will help you fine tune your sites
look and most programs still have a place to enter code. Get a basic
knowledge of code by taking courses at a community college, adult
education, or even on the web. Check out the free classes on HTML at About.com or try the free class on Web Design
. Try HTML Goodies for great tutorials on everything to do with websites.
- An HTML editor or web builder, unless one comes with your web
hosting package. Macromedia Dreamweaver is one example of an HTML
editor.
- A web host will store your web pages and make them available to the world via the
internet. Follow the instructions your web host provides to install your site. If you have any trouble contact their technical support. Your web host will provide a template for the background of your site but if you don't like the way it looks you can create your own or purchase them in a package. You will also need a domain name that will either come with your web hosting or package or you will have to pay for one at a domain name registrar.
- A shopping cart will take orders for your products 24/7
but it's only effective if you take credit cards. A fully automated
system makes the most of your time by taking the order from your website sending it to a fulfillment house, where the product is shipped. The payment is processed on your customers credit card and you're e-mailed that an order was placed. You can of course fill your own orders and save money but you will spend your time packing and shipping orders instead of creating your product.
- Now think of your website as a spider web in a tree. It's up and
it's catching a few flies but if you could network with websites
that focus on your selected topic you could possibly catch more flies
than working alone. One free way to network is using WebRing featured
at right, you might also consider exchanging links with other related
sites. Think about the level of competition you want to face. Don't
point your visitors to someone who has exactly the same product for less do point them to other content on the same topic. Your customers will be confident in your product if you are, so be sure your product is the best and work to make it so.
- Your keywords and meta-tags are the words that search engines
will use to find your site. It is vital to your site that you use your
keywords in the proper places when coding your site as well as in the
headings, subheadings, and content of your site. A keyword program like
Wordtracker can
help you choose the right keywords for your niche. Learn about keyword
optimization and watch your search engine rankings soar.
- To have your site listed on the directories you need to submit it
to the search engines. Type in free search engine submission and you
will come up with many sites that do free search engine submission. Be
sure to read the terms of use for each site before using their service. Also submit your site once a month and don't repeat submissions to the
same search engines more often than that. Submit your site to Yahoo and Bing
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