Recently I’ve been working to make my craft business more profitable each and every day. Today it occurred to me that I should share with you how I plan to do that.
Week one I worked on catching up on left over unfinished crafts and business projects from previous weeks to prepare for my 30 days of greater profitability. As usual I accomplished some of the things I intended to do, did some things I planned to do later early, and didn’t accomplish some of the plan.
Week two I learned new things about my email marketing to keep my messages from being flagged as spam. I joined a networking site I’ve been meaning to join for months when they ran a special I couldn’t pass up. I did a client consultation which was a new service for me. I blogged about what I was doing and I did all this while keeping up with requests for information about my business.
Week three I mailed coupons to show promoters, had a second client consultation, worked on facebook profile and group pages. I created a profile on Fast Pitch Networking and added a few contacts there. I worked on cleaning out my email box, and signed up for a MySpace account, and I blogged about what I had done to make my business more profitable this week.
Week 4 what I accomplished.
- Power Pay contacted me but then never got back to me. I guess I still need to call them next week.
- I remembered that I had a Linked in account and had a new member join there.
- I found my friend that was already on MySpace and reconnected with her.
- I created an email I can send to all my customers and prospects reminding them that they can follow me on my blog, Facebook, Twitter, MySpace, and Linked in. I need to finish formatting it and send it to everyone. I remembered to tell a client over the phone that they could follow me all these places.
- Worked on creating my profile on Fast Pitch Networking. Added a few contacts there.
- Worked on cleaning out my overly full email box which got even fuller despite my efforts.
- I blogged about my experience working toward greater profitability this week.
Here is what I didn’t accomplish.
- I still didn’t get my accounting done.
- I didn’t call the people I just mailed free newsletters to in the last few weeks to ask them what they thought of the newsletter. It is probably too late but I will try to fit this into next week anyway. Call your prospects right away they are only interested about 7 days!
- I didn’t create any articles to send to show promoters that will encourage them to list their shows with me.
- Since I didn’t write the articles I also didn’t start calling my huge list of show promoters. Obviously I didn’t sign them up in my email marketing system.
- I didn’t get the article written for my newsletter although I have some very good ideas to write about.
I hope that this series is inspiring you to work along with me to improve your businesses profitability by doing something each day that will make your business stronger. I know that I’m a bad example but I would really suggest that you write your goals down on a calendar. This way you can truly see what you did accomplish and will remember what you didn’t get done so you can work on it in your spare time or in your next 30 day plan.
The plan for the next 8 days:
Day 24-Write and send a quick email to all my customers from the past asking them how their businesses are doing? Tell them how my business is doing and showing them where they can get more information from my business. Sort of bring them back to take another look at my business.
Day 25-Write the article for my newsletter.
Day 26-Finish writing my book.
Day 27-Clean out my email box.
Day 28-Do my accounting
Day 29-Create articles to send to show promoters who haven’t listed with me yet.
Day 30-Call show promoters and ask them if I can send them free articles.
Day 31-Blog about my 30 days to Greater Profitability for my art and craft show business.
Entry 4 of 6 in the series My 30 Day Plan to Greater Profitability.
Part 1, Part 2, Part 3, Part 4, Part 5, Part 6
Art and Craft Show Expert Shasta McLaughlin provides articles, hints and tips, checklists and more for artists and crafters that sell handcrafted products who want to save time looking for shows, packing for fairs, and get more sales at festivals. Now she is revealing how to collect your customers contact information, follow up with them and make more money while working less. Go to http://www.extravaganzacrafts.net to get her newsletter, The Extravaganza Craft News, that will help you avoid mistakes, save time and money when preparing your craft show booth.